Scripps Plans Niche Broadband Strategy
Media

Scripps Plans Niche Broadband Strategy

21y Kevin Newcomb

Scripps Plans Niche Broadband Strategy

Extending its niche cable network brands online will extend the publisher's advertising opportunities. Read More...

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T-Shirt Maker Claims He's "Gagged by Google"
Media

T-Shirt Maker Claims He's "Gagged by Google"

22y Pamela Parker

T-Shirt Maker Claims He's "Gagged by Google"

An apparent AdWords rejection sparks free speech controversy. Read More...

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IAR Bits and Bytes
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IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Washingtonpost.com revenues surge; Sponsorwise inks deals; Sprinks readies ad push. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

GotMarketing launches Viral Module; IGN to debut video ads; E*Trade begins Rolling Stones promotion. Read More...

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ANA, 4As Launch Digital Ad Codes
Media

ANA, 4As Launch Digital Ad Codes

24y Christopher Saunders

ANA, 4As Launch Digital Ad Codes

The advertising trade groups envision Ad-IDs being used in asset management, tracking and calculating ROI. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Team ClickZ

IAR Bits and Bytes

Expedia and Ticketmaster ally ahead of USAI buyout; Omnicom acquires online/offline fundraising firm; WestWayne acquires breatheinteractive; Mediabin,...

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Veritas Launches New Ads
Media

Veritas Launches New Ads

24y Christopher Saunders

Veritas Launches New Ads

Following a relatively successful 2001, the company looks to boost its brand awareness as it faces an expected downturn in sales of its storage softwa...

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IBM Tops Oracle in Database Market
Marketing

IBM Tops Oracle in Database Market

24y Brian Morrissey

IBM Tops Oracle in Database Market

Big Blue dethrones Oracle as champ of the $8.8 billion database market for 2001, according to Gartner Dataquest's annual survey of the database softwa...

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Database Software Latest Victim of Lackluster Economy
Marketing

Database Software Latest Victim of Lackluster Economy

25y Michael Pastore

Database Software Latest Victim of Lackluster Econ...

That dastardly U.S. economy has struck again. The economic slowdown is now being blamed for slower growth in the worldwide database management systems...

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Coca-Cola Debuts DietCoke.com Streaming Video Series, Flash Site
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Coca-Cola Debuts DietCoke.com Streaming Video Series, Flash Site

25y Christopher Saunders

Coca-Cola Debuts DietCoke.com Streaming Video Seri...

Coke is hoping that a new site and episodic online series turns Web surfers into diet Coke drinkers. Read More...

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The MusicBooth Scores $2.3 Million to Offer Banner Ad Alternative
Media

The MusicBooth Scores $2.3 Million to Offer Banner Ad Alternative

25y Kevin Newcomb

The MusicBooth Scores $2.3 Million to Offer Banner...

Placing bets that banners are ineffective, advertising service The MusicBooth has secured funding to offer users a familiar ad medium: pure audio. Rea...

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The Election Holds a Business Lesson
Media

The Election Holds a Business Lesson

26y Dana Blankenhorn

The Election Holds a Business Lesson

Do you spend a lot of your day fighting? With employees, suppliers, creditors, etc.? No doubt, you're absolutely right in all cases. But this election...

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OnHealth.com Signs Nicorette and NicoDerm CQ for Online Campaign
Media

OnHealth.com Signs Nicorette and NicoDerm CQ for Online Campaign

28y Beth Cox

OnHealth.com Signs Nicorette and NicoDerm CQ for O...

OnHealth Network Co. in Seattle said that Nicorette nicotine gum and NicoDermCQ nicotine patch, SmithKline Beecham's top-selling smoking cessation aid...

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