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View articleDigital advertising is ruthlessly competitive. Your AdWords, Facebook, and display ROI depends on your ability to show the right ad to the right audie...
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View articleYour landing page is the first impression of your business for many consumers. And since you only have a tenth of a second to make that first impressi...
View articleFor ecommerce businesses, your website’s customer journey is critical to your success. So how can you make sure it is optimized for maximum conversion...
View articleJust as with web browsing and search, consumer habits around email are trending overwhelmingly towards mobile. In 2016, Gmail reported more than 1 bil...
View articleThere are few technologies that companies are more excited about than AI. It has the potential to completely reshape how companies operate across func...
View articleWith global ecommerce worth an estimated $2 trillion, there’s never been a better time for retailers to take advantage of the international marketplac...
View articleEmail isn’t the easiest channel to master, but luckily there are several email marketing tools to help nail every step of a campaign. This article cov...
View articleGrowth marketers use behavioral data to better understand customers and deliver targeted campaigns. This article explores how to use an analytics plat...
View articleGoogle My Business (GMB) was rolled out in 2014 to make it easier for local businesses to be found via search. It had the added benefit of allowing bu...
View resource‘Customer engagement’ is a concept so nebulous, and so often used, that it’s lost meaning in the marketing world. What is customer engagement, what me...
View articleOptimize Marketing Messaging with Smarter Metrics, outlines how growth marketers in retail, e-commerce, and other industries can utilize behavioral da...
View resourceWe all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information d...
View articleEffective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who ...
View articleIn 2017, the number of clicks on paid searches per day surpassed 325 million. With the drastic increase in popularity, marketers need to be focusing t...
View resourceEvery year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your busine...
View articleDespite the meteoric rise of ecommerce, mobile conversion rates are still a critical issue for retailers. Read More...
View articleAs an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don't. Read More...
View articleAs we have learned from the previous columns in this series, images are the major contributor to bloated, slow-loading mobile pages. Read More...
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