Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s fin...
View articleThis week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...
View articleIn this episode of The ClickZ Podcast, we caught up with Brian Clifton (PhD), a measurement strategist, advisor and renowned practitioner of performan...
View resourceLast week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of the...
View articleGoogle's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...
View articleDifferent retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...
View articleWhile more retailers than ever have focused on improving their checkouts, there are still plenty of common errors to be found. To coincide with this ...
View articleAs Euro 2016 is approaching, we are expecting a second-screen fest, which brings more opportunities for marketers to reach engaged football fans. This...
View articleLinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Read More...
View articleEmail is one of the few (and sometimes only) digital assets wealth management businesses are offering their high net worth clients, leaving the indust...
View articleSocial media campaigns, while bringing brands closer to their audiences, can lose some of their bite when scaled up. We spoke to Leah Pope, CMO for so...
View articleThere are big-name social apps for creating, sharing and discussing nearly every form of media. The spoken word, however, had been sorely under-repres...
View articleLast week, we launched ClickZ Intelligence, through which we’ll be offering best practice guides, digital market data and trends. One of the re...
View articleIt's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...
View articleIt is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their cust...
View articleWhile marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact ...
View articleWhile on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and an...
View articleAt our Shift London event yesterday, Matt Braddy, founder of Rock Pamper Scissors, discussed changing consumer behaviour and how brands need to adjust...
View articleHow to stay lean, mean and fit for purpose with minimum viable product (MVP) and working backwards. Read More...
View articleAt ClickZ’s Shift London conference, visiting lecturer from Hong Kong Polytechnic University and author of Global Supply Chain Ecosystems, Mark ...
View articleI came to London for Shift, flying with Norwegian Airlines for the first time. It was also my best flight, from a digital user experience standpoint. ...
View articleRichard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has adapte...
View articleGoogle has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...
View articleToday sees the UK release of our State of Mobile Advertising report. Based on a survey of client-side advertisers and agencies, the report looks at wh...
View articleAccount-based marketing is having its moment in the sun with vendors and B2B marketers. Will that carry over to marketing automation, too? Read More...
View articleWe're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...
View articleWe talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too much of it and more. The fact that we’re ...
View articleIt’s essential that customers feel they can trust a website with their credit card, but how can retailers build trust during checkout? I think,...
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