This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...
View articleThough creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Read Mo...
View articleFacebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. Read More...
View articleClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipot...
View articleHow can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your di...
View articleSince platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...
View articleIt’s not even Halloween, yet research into this year’s Christmas shopper habits is beginning to surface. Aside from the obvious (more people are shopp...
View articleThanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...
View articleAsia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...
View articleFinding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...
View articleDon't worry if you don't actually own a pair of Louboutins or if the last time you walked into Liberty was because you were lost, it doesn't matter. R...
View articleThe evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally dr...
View articleHow proper content monetization can greatly increase your bottom line. Read More...
View articleContent marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Read ...
View articleA new app adds GIFs to Instagram's list of video offerings for advertisers. Creating content that's inherently shareable is one way marketers can use ...
View articlePerhaps it’s because I’m an only-child and I relate to the arrogant way Apple products swagger around like they own place, believing their own hype an...
View articleReal-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...
View articleWhat can other retailers learn about mobile commerce from Schuh and Argos? Last week I looked at a report on the mobile usability of 15 UK retailers&...
View articleMillennials are taking over as parents. How can you connect with them with innovative marketing approaches? Read More...
View articleNow that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...
View articleAs traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...
View articleBrands can use consumer expectations to dictate campaign strategy. Here's how targeting with special promotions can help marketers gain a competitive ...
View articlePeople are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Read More...
View articleWhat are the different audiences for each of John Lewis’ fast-growing social channels, and how does the retailer appeal to them? Read More...
View articleAdvertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take ...
View articleThere are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...
View article"Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among oth...
View articleThis week, online clothes retailer Asos announced a significant increase in sales and revenue, and the retailer attributed a large part of the growth ...
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