Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and s...
View articleConsumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help market...
View articleLinkedIn's Nellie Chan offers the following insight into Asia's affluent Millennials and how to engage with them through social. Read More...
View articleDeciding on six pieces of information you'd like to have about each person is a good way to start getting your database to the next level, something m...
View articleBrand stories today are more experiences than narratives and as a result, technology has become integral to that experience. Read More...
View articleGoogle and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. ...
View articleClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on Big Data & Analytics and w...
View articleTwitter is officially rolling out autoplay video in a user’s timeline, taking on its biggest competitor Facebook. But you'll be able to switch it off....
View articleTesco.com is the most visible British supermarket website in mobile phone searches on Google UK performing three times better than its nearest rival, ...
View articleDespite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video a...
View articleEvents geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad qualit...
View articleThe face of mobile advertising is set to change forever, with Apple’s incoming iOS update primed to include support for "Content Blocking" extensions....
View articleUK technology company Intelligent Environments launches world's first emoji-only passcode. Is this a trend of things to come? Read More...
View articleDeveloping a mobile strategy requires thoughtful planning and a committed staff, but which of the three configurations for creating mobile web desig...
View articleThe campaign can be experienced on Google Cartboard, but also on mobile or desktop. By combining WebGL 3D and the integration of a 260-degree video, t...
View articleFacebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them w...
View articleEngaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new stud...
View articleIn an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consum...
View articleIn exchange for advertising and environmental credibility, brands like Whole Foods and Macy's are funding the electric car charging stations that will...
View articleWaitrose is embracing the summer season with the launch of its #TasteofSummer social media campaign, planned and executed with Manning Gottlieb OMD, w...
View articleThe more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Read More...
View articleToday's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. Read More...
View articleMasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. Read...
View articleThe platform is going to enable users to block multiple unwanted accounts at the same time and share lists of accounts they have blocked. Read More...
View articleThough native advertising is currently the apple of the industry's eye, banner ads are still relevant, as programmatic buying and big data make them m...
View articleHyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local mar...
View articleIn the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada ch...
View articleApple Pay has the support and backing of many popular stores in the U.K. as well as eight banks. Read More...
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