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View articleIn the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe....
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View articleTo better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign....
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View articleA Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, wh...
View articleWinning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Er...
View articleThe snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Read More...
View articleEvan Spiegel, the 24-year-old boss behind Snapchat, has confirmed the app has adopted the 3v - "vertical video views" - approach to video advertising ...
View articlePeople with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marke...
View articleSince the demand for analytics professionals outweighs the supply, this columnists outlines which roles are best kept in-house and which ones you shou...
View articleLargely through clever social feeds, Denny's has turned its older image around since John Dillon, now the chief marketing officer, joined the chain's ...
View articleJust as the advent of gunpowder changed military strategy forever, digital innovations like smartphones and social media are changing the way humans i...
View articleBubble Jobs found that 39% of candidate sign ups to their site in 2015 were female, suggesting a higher interest in the sector than is being claimed b...
View articleViewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets tow...
View articleIn today's digital age, how can marketers better generate consumer demand during the path to purchase? Read More...
View articleThis week, brands avoided the hard news and instead stuck to love-filled holidays, like Father’s Day and National Kissing Day. Read More...
View articleMany platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagra...
View articleSnapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the p...
View articleRemember Ello? It’s the social network built on the promise of no advertising that people desperately wanted to sign up to last summer. Once we were i...
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