This week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay. Read Mor...
View articleIn his latest leader's piece, Max Pepe draws parallels between email and mobile marketing and urges marketers to be mindful of the fact that now, you...
View articleThe concept of "flight to quality" applies to media buying, as advertisers don't want to risk spending money on out-of-view ads or fraudulent traffic....
View articleThe button, which should appear within the next few weeks on mobile devices, will help Google compete with Amazon over easy, one-click purchases. Read...
View articleBayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Read More...
View articleIt's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to ju...
View articleWith FIFA officials in cuffs and the blood of more than 1,400 migrant workers on the football federation's hands, will brands distance themselves from...
View articleAs marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it. Read More...
View articleFollowing a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big ...
View articleThe e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads t...
View articleConsumer confidence is at an eight year high, yet the overall mindset of the UK consumer is still “pessimistic”, according to Nielsen’s Consumer Confi...
View articleJust as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live ...
View articleWith rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions. Rea...
View articleCompete PRO's list of April's top 50 websites throws some pretty interesting data into the mix, showing how unique visitors have changed month-on-mont...
View articleGoogle is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within Tr...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
View articleThis week’s unmasked marketer is Damian Scragg, Managing Director, EMEA, at Ghostery. Scragg is full of pride regarding his impact on transparency and...
View articleAs the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfal...
View articleStarting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in...
View articleThe company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s miss...
View articleWith today’s technologies empowering people to voice their opinion anytime and anywhere, consumers are turning to the web to share their experiences. ...
View articleMobile apps are fast becoming the channel of choice for the 21st century consumer. What will make yours stand out? Read More...
View articleApplying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer da...
View articleConsumers are expecting more from brands’ social media interactions – and are willing to both vent frustrations and praise successes publicly. How can...
View articleRight after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute t...
View articleGoogle is preparing to attach buy buttons onto its search results in a bid to boost e-commerce CTRs, according to reports. Read More...
View articleMarketers are still making basic faux pas when it comes to a digital strategy. Read More...
View articleGoogle is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? Read More...
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