Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Read More...
View articleWhen it comes to your email lists, quantity is good, but quality is better. Read More...
View articleSome websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based...
View articleIn honor of Mother's Day, here are five tips for marketing effectively to the moms in our lives. Read More...
View articleWhat do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Read More...
View articleBetween ordering a meal, booking maintenance services, or replenishing office supplies, there’s no real limit to the types of e-commerce apps that mig...
View articleA look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Read More...
View articleClickZ spoke with email marketing strategists from Office Depot and Black Lapel about best practices for engaging with customers who have stopped open...
View articleColumnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Read More...
View articleAn updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions. Read More...
View articleConsumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of...
View articleWith so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Re...
View article"Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing init...
View articleThe ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Read More...
View articleLifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optim...
View articleRecently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create l...
View articleHere are eight pointers to make sure you never have to say goodbye to a good customer. Read More...
View articleYouTube's potential subscription service raises many questions about what it would be mean for the platform's content creators of all sizes. Read More...
View articleRetargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, et...
View articleA look at why we may lose deals, talent, and our very own soul after years of being in the agency world. Read More...
View articleYouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Read More...
View articleA joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video conte...
View articleThe latest brand to use virtual reality, Patrón shows users the entire tequila-making process, from picking agave plants to boxing bottles, from the p...
View articleNearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the b...
View articleA recent client analysis taught columnist David Sprinkle that marketers must trust the data, not necessarily their instincts! Read More...
View articleEvery brand has a unique story to tell, and more and more the visual Web is becoming the place to do it. Read More...
View articleThe email marketing world continues to be shaken up by multiple mergers and acquisitions. What does this mean for the industry? Read More...
View articleWith Google now favoring mobile-friendly websites, Navneet Kaushal offers these 10 tips to make sure your website is up to speed. Read More...
View article