Ahead of the Apple Watch sale, Android Wear has received its biggest update to date to include Wi-Fi support, emojis, and hand gestures. Read More...
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View articleNearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel ar...
View articleThe move could benefit brands and businesses by improving interaction with customers on the platform. Read More...
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View articleThere's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you...
View articleData points surrounding the moving industry are yet another source of information for marketers to tap into when they're looking to mine information a...
View articleNew wearable technology is giving brands the perfect opportunity for one-to-one marketing. Read More...
View articleForeign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy. Read More...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
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View articleA look at Facebook's Product Ads option and how your brand can use the offering to boost business on the platform. Read More...
View articleCreating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion ...
View articleIncreasingly, businesses need to embrace social strategies in order to succeed in the digital world. Read More...
View articleWhen localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...
View articleHere are three examples of ways brands can produce highly relevant digital marketing campaigns. Read More...
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View articleIn order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. ...
View articleWIN founder Eyal Bino gives us the scoop on what to expect as you start out in the start-up world. Read More...
View articleA comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO. Read More...
View articleOmar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transform...
View articleAlthough marketing automation has been around for some time, its adoption is best described as slow and steady. Read More...
View articleSocial media is continuously evolving and so marketers must develop strategic ways to manage their efforts across the varied platforms. Read More...
View articleIf publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible a...
View articleEven with the use of mobile devices surpassing desktops to access the Internet, many businesses have not developed or refined their mobile strategy. U...
View articleA 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region. Read More...
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