These nine tips can help you revamp your brand's blog or start one from scratch. Read More...
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View articleNo matter how diligently you test your email campaign, the only rule of thumb that continues to hold true is that your results may vary. Read More...
View articleGeo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create ...
View articleIn his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimizat...
View articleIn his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experi...
View articleBecause some brands have been able to achieve successful one-to-one targeted marketing, customers' expectations for communication are extremely high. ...
View articleToday, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry? ...
View articleLike many things in life, timing is essential to a successful nurture marketing program. Read More...
View articleAs most brands plan ahead for Twitter's new livestreaming app, Mountain Dew and Spotify tried Periscope on its first day and say initial response was ...
View articleClarks Originals is using the WhatsApp platform for an exciting digital project which will send images, playlists, videos and messages to users in a b...
View articleIn part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Read More...
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View articleIn a bid to double advertising revenues year on year, Twitter is hiring a senior marketer to lead its strategic development, execution and measurement...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
View articleImmediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are ...
View articleCurrys are top of the UK retailing pile for their savvy digital promotions strategy, followed by Thomas Cook and Boots, according to a new report whic...
View articleOne of the Messenger features introduced on the first day of Facebook’s F8 conference in San Francisco is specially designed for commerce and shopping...
View articleThe platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Read More...
View articleThe report also reveals that while consumers use mobile devices for product research, they still make most purchases on desktops. For advertisers, thi...
View articleDot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Read More...
View articleAlthough the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever...
View articleCreating buyer personas and developing segments do not necessarily require the same processes. So what are the steps for identifying buyer personas? R...
View articleAs marketers become more visually conscientious, QR codes are becoming a less desirable mobile tool. But Air Wick is using the technology in a smart w...
View articleBecause training resources are Facebook's top request from its advertisers, the social media giant launched a series of courses on everything from how...
View articleTwo new products from Century 21 and Hootsuite will train Century 21 brokers and agents in best practices for social selling and give individual realt...
View articleHere, in his second installment of a two-part series, Max blesses you with seven essential elements to consider if you are to unleash the full power o...
View articleThe announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China. Read More...
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