Video spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Read More...
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View articleKenshoo has announced an update to its Kenshoo Anywhere mobile app, making Kenshoo Anywhere the industry’s first app that enables marketers to manage ...
View articleNeed a better return from Google Shopping? Google partner Push reveals the 10 secrets agencies use to get results. Read More...
View articleOne-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization? Read More...
View articleThe introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prep...
View articleDoes the language marketers use have an effect on how successful our digital campaigns are? If we change the words we use, could we stack the deck in ...
View articleA look at how to use data for more targeted advertising and better return on investment. Read More...
View articleIn advance of his session at ClickZ Live New York, The Weather Company's vice president of programmatic, Jeremy Hlavacek, talks about the role big dat...
View articleContextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does i...
View articleYour email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone h...
View articleThe automotive industry is extremely well positioned to engage consumers through mobile video advertising. Read More...
View articleIs passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Read More...
View articleWhile the goal of most marketers is to stand out from the crowd, could it sometimes be beneficial to fit in instead? Read More...
View articleCharlie Wang looks at the private market programmatic model in China's unique ad-tech space. Read More...
View articleVisualizations of your social data can be extremely helpful in developing marketing strategies, but how can you go about creating these graphs? Read M...
View articleIs conversion rate optimization, in its current state, truly a sustainable and effective strategy? Read More...
View articleRetail businesses not yet engaging in online platforms need to catch up, and quickly. Trade is in our bones. Read More...
View articleBreaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase...
View articleContent marketing isn't going anywhere, and new sources of data can help you to improve the content experience for your consumers. Read More...
View articleVisa, Accenture and Pizza Hut are working together on a proof-of-concept car to test the use of the Internet of Things for e-commerce purchases. Read ...
View articleHow valuable are welcome messages to an email marketing program? Can they really predict the success of an entire campaign? Read More...
View articleLine, Yamaha, and Oreo lead the way as examples of creative and strong uses of social media for successful campaigns in Indonesia. Read More...
View articleAt this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivere...
View articleEmail marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digit...
View articleDigital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Read...
View articleTwitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...
View articleA recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many br...
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