Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposur...
View articleThis Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready? Read More...
View articleOftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem. Read More...
View articleRecent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Read More...
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View articleMarketers need to consider a "windowing" tactic that provides exclusive, exciting content to viewers willing to pay for a subscription model or ad-fre...
View articleAs mobile continues its unremitting ascension to the top of the realm, we asked expert Todd Tran about the opportunities and threats to programmatic a...
View articleThese five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Re...
View articleThe programmatic buying space is becoming even more complicated. How can you stay up to speed and ensure you're getting quality, consistent inventory?...
View articleTwitter reports record earnings for 2014, but the company has been slow to draw in new users, leaving some to wonder if all these ads are finding an a...
View articleSpring cleaning isn't meant to be all fun and games, but these tasks can help you vastly improve your e-commerce program. So get your chore list ready...
View articleConfident new stats reveal that around three-quarters of UK marketing professionals are expecting to secure a pay rise this year. Read More...
View articleProgrammatic doesn't mean human-free, but it does require a new way of looking at the media buying landscape. Read More...
View articleIn a bid to bring viewers #moremusic during America’s biggest music event, the ad promoted the release of Target's exclusive deluxe edition of Imagine...
View articleColumnist Zac Martin gives his tips for better reporting on return on investment (ROI). Read More...
View articleHow can multichannel retailers challenge e-commerce pure players? Solocal Group’s Bruno Berthezene Berthezene shares his five key tips for multichanne...
View articleWeb analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site. Read More...
View articleDigital coaching is on the rise, but you need to employ these content marketing techniques in order to stand out from the pack. Read More...
View articleAccording to Nielsen, mobile usage is growing rapidly; in fact, eight times faster than web adoption did in the 1990s and 2000s. With so much activity...
View articleTwitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear i...
View articleTo promote KFC Romania's value meals, MRM Worldwide launched a user-generated content (UGC) campaign based on Millennials mocking a famous Instagram f...
View articleIn order to connect with consumers, you must use language they relate to and can understand. How can you do that if you're not in their same demograph...
View articleFacebook's revised privacy policy, which all users are automatically signed up to, allows the social networking site to track users' activity even aft...
View articleLine’s first mobile grocery app in Thailand is part of an aggressive push into m-commerce across the wider Southeast Asian region, opening up new oppo...
View articleTwitter's new ad product allows small businesses to promote their highest-performing tweets straight from their analytics dashboards to drive engageme...
View articleThe year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Read More...
View articleWhat does causality mean for digital marketers and how should we be using it to gain more accurate measurements? Read More...
View articleOne faulty email can ruin an entire campaign, so make sure you're checking everything in advance to ensure a pleasing brand experience. Read More...
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