A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many br...
View articleExtending our focus on programmatic, we asked expert Edwin Lee, VP of Strategic Accounts at MediaMath, his views on the industry's favourite buzzword ...
View articleSince relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, ...
View articleThere's often a myth that perpetuates local marketing - to avoid digital. NOPE. As smartphone adoption rises alongside social, traditional methods hav...
View articleIn this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud? Read More...
View articleFacebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company ...
View articleIf your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting soluti...
View articleA look at what new domain names and hashtags have in common. Read More...
View articlePassers-by populated a live digital wall stationed at London’s Victoria in a Nurofen campaign to find the source of people’s perceptions of headaches....
View articleCustomers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly. Read More...
View articleSocial media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes? Read More...
View articleIn order to engage consumers, marketers need to come up with exciting and new campaigns. But to execute them properly, they need to rely on the knowle...
View articleSainsbury's appears to be pushing digital boundaries and adopting an environmentally conscious solution, as the supermarket chain trials e-ink pricing...
View articleThe latest .rising leaders post comes from Max Pepe, Head of Clickwork7, who explores how marketers should instil sincerity and implant trust into you...
View articleDevising ways to engage with your social media audience shouldn't be a seasonal occurrence. These tips can help you work it into your editorial calend...
View articleThere is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it...
View articleTo motivate the young workforce in your start-up, you need to think outside the box. Read More...
View articleA look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Read More...
View articleGoogle has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options. Read More...
View articleThese tips can help marketers get consumers excited about their email marketing campaigns. Read More...
View articleŠKODA has launched an interactive online experience called ‘Fight for Attention’ – for the new third-generation Fabia car – using pupil eye-tracking i...
View articleHere are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions. Read More...
View articleThere are a number of challenges to the growth of e-commerce in Southeast Asia, but that shouldn't stop any brand from having a strategy for the regio...
View articleChina's AliExpress is working with local Indonesian e-payment and logistics service providers for a major push into Southeast Asia's e-commerce market...
View articleIn today's technology-obsessed, consumer-driven world, dedicated "change agents" are no longer needed. Instead, each employee needs to be forward-thin...
View articleIn a blog post, Facebook has introduced a new feature: relevance scores for ads, in another effort to refine ads that users see in their Facebook News...
View articleGood news! Sort of... Facebook has rolled out a new feature in the US - legacy contact - which gives users control over what happens to their accounts...
View articleAcross the board, brands aren’t doing enough to capitalize on Valentine’s Day this year. What’s the reason behind the lack of attention to this holida...
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