Twitter is partnering with local search and discovery service Foursquare to integrate precise locations into tweets. How can this partnership benefit ...
View articleA powerful new visitor insight tool has been launched by real-time profiling and optimisation technology developer Fospha. Read More...
View articleEveryone has dreams, aspirations and fears – so find out what happens when you give marketers seven questions and one minute to explain what inspires ...
View articleThere is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long...
View articleThe world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickl...
View articleAs larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Read More...
View articleHere, in part one of a two-part series, Max explores why video is the future creative tool to inspire direct response in an age where 4G "unabashedly"...
View articleThis list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email. Read More...
View articleHow can you make your brand website, an area that may traditionally be static and non-social, into a socially charged environment? Read More...
View articleOnline wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilit...
View articleFollowing Instagram's recent foray into carousel ads, Twitter jumps on the bandwagon, promoting apps with a new unit. But is Twitter hurting itself wi...
View articleAmerican Express is partnering with brands like Macy's, AT&T, ExxonMobil, and Hulu for Plenti, an upcoming loyalty program that works across a variety...
View articleClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends in...
View articleThe Apple Watch is opening up a whole new world for marketers - but what can brands realistically do on the device? Read More...
View articleKeyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics. Read More...
View articleThe FTC's upcoming workshop will focus on the potential benefits and privacy issues surrounding marketers' practice of tracking consumers on their mob...
View articleReviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and f...
View articleA surprising 53 percent of small businesses don't have a website and their customers have already moved onto mobile devices. Learn the importance of r...
View articleAlibaba recently demonstrated a facial recognition option called 'Smile to Pay' that would let shoppers pay for purchases on their smartphones by scan...
View articleWill visual search be the next big thing in digital? Blippar are pretty convincing... Read More...
View articleTo connect with consumers, brands must react in real time to current events. Social media is no longer the only space for this - and marketing automat...
View articleThe Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Read More...
View articleIf money and time weren't issues, what kind of digital marketing program would you create for your brand? Read More...
View articleIn order to secure the long-term success of your content marketing, you need to think about and plan for what happens after an article is published. R...
View articleWith the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Read More...
View articleCars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...
View articleWhen it comes to forging a global e-commerce strategy, localization is key. Read More...
View articleA new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journ...
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