Shortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'O...
View articleAOL's ONE, an open, unified programmatic platform, will allow advertisers to optimize against various screens, formats, and inventory types. Read More...
View articleThe rush from Apple’s infamous early adopters falls short of analysts’ expectations, which casts doubt over the likelihood of the tech brand shifting ...
View articleThe "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Read More...
View articleIt has emerged that Facebook has been secretly installing tracking cookies on users' computers, even when users have opted to delete their accounts. R...
View articleAs the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Read More...
View articleMother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs arou...
View articleCart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Read More...
View articlePublishing models are in a state of change. Are you ready for the next stage of development for publishers? Read More...
View articleOf those open to the idea of drone deliveries, over half (68%) feel that faster delivery is the main benefit to the new delivery technology, while ano...
View articleVisits to Silicon Valley can remind marketers what start-ups need to focus on in order to succeed in terms of technology and innovation. Read More...
View articleBy combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Read More...
View articleIn the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order ...
View articleTen tips to make social work for your business, from JSwipe founder David Yarus. Read More...
View articleIn a multichannel, ultra-connected age, consumers expect more from brands. We spoke to David Sealey and Simon Chung from CACI, a leading supplier of m...
View articleThroughout the film a Honda CR-V is seen chasing a spiralling road that never seems to end, the car moves through a world within a world - all infinit...
View articleToday marks the fifth anniversary since Google began testing TrueView as a video ad format. Many worried that the introduction of TrueView was a crazy...
View articleYouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing "Cards." Read More...
View articleThese five Web analytics insights can help you boost your pay-per-click marketing efforts. Read More...
View articleThe two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Read More...
View articleAs mobile is everywhere now, does that mean it's becoming meaningless? Does it even require a conversation anymore? Read More...
View articleThis is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Read More...
View articleThe online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Read More...
View articleAmazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Read More...
View articleSnack brand Hostess made headlines with its MLB Opening Day tweet that apparently couldn't tell the difference between a touchdown and a home run, but...
View articleAs we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday. Read More...
View articleDuring her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Read More...
View articleDuring his session at ClickZ Live New York, Lincoln Electric's Craig Coffey discussed the importance of tailoring your message to your actual consumer...
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