The latest brand to use virtual reality, Patrón shows users the entire tequila-making process, from picking agave plants to boxing bottles, from the p...
View articleNearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the b...
View articleA recent client analysis taught columnist David Sprinkle that marketers must trust the data, not necessarily their instincts! Read More...
View articleEvery brand has a unique story to tell, and more and more the visual Web is becoming the place to do it. Read More...
View articleThe email marketing world continues to be shaken up by multiple mergers and acquisitions. What does this mean for the industry? Read More...
View articleWith Google now favoring mobile-friendly websites, Navneet Kaushal offers these 10 tips to make sure your website is up to speed. Read More...
View articleAt NewFronts 2015, BuzzFeed introduced POUND, which allows advertisers to track distribution across social media, and a new distribution analytics pla...
View articleBesides "Mobilegeddon," there's another mobile change from Google that no one is paying much attention to. Read More...
View articleThe social network introduced a new ad offering today to help better monetize desktop games. Read More...
View articleJust as they do in the worlds of dating and job interviews, first impressions matter in the email marketing arena as well. Read More...
View articleEven though it may seem like digital is growing at a quick pace, marketers still need to move faster in order to get a step ahead of consumers. Read M...
View articlePinterest has launched a 'marketing developers programme' on its social scrapbooking site, which offers brands a tool to publish content and ads. Read...
View articleThe visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to hel...
View articleLeaders and sustainability champions in the marketing industry are being urged to take a lead in transforming their approach to marketing in a bid to ...
View articleResearch found that traditional media still rules in terms of influencing young voters, with 62% saying TV is the most influential, followed by Facebo...
View articleWhat perpetuates a shift in behavior online? How do certain social habits come to be common in the digital space? Read More...
View articleUber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Rea...
View articleFacebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not the...
View articleIn his latest leaders piece, Max Pepe explores the changing terrain of mobile media buying, explaining how to implement a risk-free media buying stra...
View articleThese days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following? Read More...
View articleWhile "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Read More...
View articleFollow these seven tips to emulate the characteristics of the most successful chief marketing officers in the industry. Read More...
View articleA new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad reve...
View articleUser-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to lever...
View articleSeveral brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content cam...
View articleDelivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire...
View articleTraffic referrals could decrease as the platform plans more News Feed changes. Read More...
View articleThe new format allows brands to attach multiple photos onto a single post, with a “learn more” button, which directs users to the brand’s site. Read M...
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