Brands responding to mobile optimised demand
Insights

Brands responding to mobile optimised demand

12y Huw Jenkins

Brands responding to mobile optimised demand

A recent study found that 64% of the top 100 brand sites in the UK have optimised their sites for mobile, up 6% from the previous year – showing that ...

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7 Strategies to Optimize Your Email Marketing Campaign
Email

7 Strategies to Optimize Your Email Marketing Campaign

12y David Bakke

7 Strategies to Optimize Your Email Marketing Camp...

Don't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of y...

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57% of UK marketers adopting behavioural strategy
Insights

57% of UK marketers adopting behavioural strategy

12y Huw Jenkins

57% of UK marketers adopting behavioural strategy

New research surveyed 151 marketers from across the UK, focusing on how they were integrating automated tools to drive customer engagement and to what...

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Over 90% of SME websites not optimised for mobile
Headline News

Over 90% of SME websites not optimised for mobile

12y Lucy Smeddle

Over 90% of SME websites not optimised for mobile

According to new data from the website creation experts at Basekit, a massive 91% of small and medium-sized businesses are not configured to allow acc...

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Google Chromecast, Cable Consolidation, and Fiber Optic Cable Could Boost Impact of gTLDs
Data insights

Google Chromecast, Cable Consolidation, and Fiber Optic Cable Could Boost I...

12y Jennifer Wolfe

Google Chromecast, Cable Consolidation, and Fiber ...

The affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the ti...

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Failing to optimise sites for mobiles could lose SMEs £77bn
Insights

Failing to optimise sites for mobiles could lose SMEs £77bn

12y Lucy Smeddle

Failing to optimise sites for mobiles could lose S...

Recent data released by hibu has revealed the danger that UK small and medium-sized enterprises may face if they refuse to update their websites and e...

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#SESLON 2014: Relevancy & Optimization Are Key to Reaching Consumers Across Devices, Says Google
Search

#SESLON 2014: Relevancy & Optimization Are Key to Reaching Consumers Across...

12y Thom Craver

#SESLON 2014: Relevancy & Optimization Are Key to ...

The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right d...

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7 Tools for Creating a Conversion-Optimized Mobile Website
Acquisition

7 Tools for Creating a Conversion-Optimized Mobile Website

12y Tim Ash

7 Tools for Creating a Conversion-Optimized Mobile...

These seven services can help you create a dynamic mobile site, so you don't have to give your visitors a site that was really designed for desktop. R...

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New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?
Data insights

New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?

12y Jennifer Wolfe

New gTLDs Are Coming -- Which Brands Are in and Wh...

Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Read More...

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6 Tools for Optimizing Your Copy, Content and Headlines
Acquisition

6 Tools for Optimizing Your Copy, Content and Headlines

12y Tim Ash

6 Tools for Optimizing Your Copy, Content and Head...

Businesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspe...

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25% of Fortune 500 B2B Companies Have Adopted Marketing Automation
Automation

25% of Fortune 500 B2B Companies Have Adopted Marketing Automation

12y Mathew Sweezey

25% of Fortune 500 B2B Companies Have Adopted Mark...

What can we learn as marketers from this research? Read More...

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No.9 Most Read Article of 2013: Optimizing Videos for YouTube Search
Search

No.9 Most Read Article of 2013: Optimizing Videos for YouTube Search

12y Benjamin Spiegel

No.9 Most Read Article of 2013: Optimizing Videos ...

Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a tw...

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Conversion Optimization Prioritization
Analytics

Conversion Optimization Prioritization

12y Jim Sterne

Conversion Optimization Prioritization

There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Read More...

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Adobe: Mobile Optimization and Emerging Tech are Huge Opportunities for Brands [STUDY]
Media

Adobe: Mobile Optimization and Emerging Tech are Huge Opportunities for Bra...

12y Yuyu Chen

Adobe: Mobile Optimization and Emerging Tech are H...

Adobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI. Read More...

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PPC Tips from Bing's Deep Dive Into Travel Verticals Ad Optimization
Paid Search

PPC Tips from Bing's Deep Dive Into Travel Verticals Ad Optimization

12y John Gagnon

PPC Tips from Bing's Deep Dive Into Travel Vertica...

Bing shares PPC tips and insight for travel brands from their recent analysis of 150,000 ads running on the Yahoo Bing Network. See how to get in fron...

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Don't Use 'Holiday' in Retail PPC Ad Copy (& Other Surprising Optimization Tips)
Paid Search

Don't Use 'Holiday' in Retail PPC Ad Copy (& Other Surprising Optimizat...

12y John Gagnon

Don't Use 'Holiday' in Retail PPC Ad Copy (& O...

Research from the Bing Ads team uncovers critical PPC ad optimization insights for retailers this holiday season. Read More...

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Infographic reveals how to create an awesome optimised content strategy
Insights

Infographic reveals how to create an awesome optimised content strategy

12y Lucy Smeddle

Infographic reveals how to create an awesome optim...

Check out this great infographic from the team at Intergage, which reveals the 7 steps to creating a successful optimised content strategy. Read More...

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With Website Optimization, There is No Such Thing as Perfect
Marketing

With Website Optimization, There is No Such Thing as Perfect

13y Nathan Richter

With Website Optimization, There is No Such Thing ...

Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity. Read More...

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4 Must-Have Components of a Successful Conversion Optimization Program
Acquisition

4 Must-Have Components of a Successful Conversion Optimization Program

13y Tim Ash

4 Must-Have Components of a Successful Conversion ...

Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components. Read More...

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Marketing salary survey results reveal quiet optimism
Insights

Marketing salary survey results reveal quiet optimism

13y Lucy Smeddle

Marketing salary survey results reveal quiet optim...

This year's Marketing Rewards salary survey, carried out by the Chartered Institute of Marketing and Croner Reward, has revealed that though salaries ...

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Mobile and digital adoption causes global ad spend to rise by 2.8%
Headline News

Mobile and digital adoption causes global ad spend to rise by 2.8%

13y Lucy Smeddle

Mobile and digital adoption causes global ad spend...

According to a report by eMarketer, greater adoption of digital device and online connectivity has meant global ad spending will be worth around $517....

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Keyword Research and Optimization: SES Hong Kong
Asia

Keyword Research and Optimization: SES Hong Kong

13y Guest

Keyword Research and Optimization: SES Hong Kong

Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Read ...

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Optimize Content Marketing for Conversions and Brand Credibility
Media

Optimize Content Marketing for Conversions and Brand Credibility

13y Matthew Kumin

Optimize Content Marketing for Conversions and Bra...

It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t wor...

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Software Vendor Sees 33% Uptick in Conversion Rate With Landing Page Optimization
Acquisition

Software Vendor Sees 33% Uptick in Conversion Rate With Landing Page Optimi...

13y Aubrey Beck

Software Vendor Sees 33% Uptick in Conversion Rate...

Many marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their si...

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Brands Adopting a Leadership Position on Do Not Track Technology
Marketing

Brands Adopting a Leadership Position on Do Not Track Technology

13y McNeal Maddox

Brands Adopting a Leadership Position on Do Not Tr...

Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Read...

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5 New AdWords Features Open Up New Data Insights and Optimization Potential
Paid Search

5 New AdWords Features Open Up New Data Insights and Optimization Potential

13y Lisa Raehsler

5 New AdWords Features Open Up New Data Insights a...

Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search f...

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Study Reveals Significant Adoption of YouTube by Global Brands
Media

Study Reveals Significant Adoption of YouTube by Global Brands

13y Greg Jarboe

Study Reveals Significant Adoption of YouTube by G...

A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. Read More...

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Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia
Asia

Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Mal...

13y Adaline Lau

Citibank Optimizes Retargeting Campaign to Drive C...

Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Read More...

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