Digital marketing software provider Optify is partnering with Ascend2, a research and content creation firm specialising in marketing automation and t...
View articleThe White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy a...
View articleMTV says this makes the VMAs the first award show to utilize Instagram and Vine videos in this capacity. Read More...
View articleIf your email campaigns underperform consistently, perhaps you aren't giving your subscribers a good reason to engage with your message that would lea...
View articleA study recently conducted by Optify and Digital Marketing Depot aims to shed light on digital marketing agencies and their future services in 2014. R...
View articleShow the CEO why his or her opinion doesn't matter, build the financial case for conversion improvement, and make the connection between CRO and marke...
View articleFacebook is now suggesting images of 308x308 pixels to show the traditional ad in the News Feed which is a significantly larger canvas size compared t...
View articleHow do you make sure that your business shows up when people run searches based on their location? Read More...
View articleNeed to improve your email marketing program's performance? Part one in a two-part series. Read More...
View articleA conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful ca...
View articleHow to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste. Read More...
View articleTo change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards ri...
View articleHow advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Read More...
View articleTwitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013. Read More...
View articleNine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering...
View articleWhile the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage m...
View articleWhile Google Places pages were not being indexed by the search engine, Google+ Local pages will be. Read More...
View articleNetElixir shares the challenges and tips for online retailers to do search marketing in the country. Read More...
View articleRebel Entertainment, a two-year-old gaming company founded by former staffers of Disney's online gaming unit, has fueled growth of its flagship online...
View articleYes! And here are four considerations of how and when. Read More...
View articleClickZ.asia columnists predict the search trends that will be big in 2013. Read More...
View articleGoogle evangelist on how digital marketing differs across the West and Asia as well as opportunities for a new type of monetization. Read More...
View articleCreate an organization that can manage your marketing efforts with true accountability and react to changes in real time as needed. Read More...
View articleWhy remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series. Read More...
View articleThe whole is greater than the sum of its parts. Read More
View articleGet this right to see the best results from your SEO while keeping your content readable for humans. Read More...
View articleUsers want a more lightweight option, says CEO Dick Costolo. Read More...
View article