Yahoo! has announced significant changes in the way the directory will display and rank its listings -- changes with implications for users and optimi...
View articleVery few American physicians use electronic records or prescriptions, according to a study by Harris Interactive, which puts the U.S. health system fa...
View articleDespite the presence of more established competitors, Mediaplex is wageringit can parlay its MOJO line into a successful new product. Read More...
View articleTeenagers are an Internet-savvy flock that loves to shop. But teenage payment systems, the ideal way to capture a market without credit cards, haven't...
View articleYou've probably heard of search engine optimization (SEO), but what about linking optimization (LO)? Linking is an inextricable part of the Web, and L...
View articleA total of 459 million people have home-based Internet access around the world, according to a report from Nielsen//NetRatings, which also found growt...
View articleIn response to part 1, Paul received so much feedback -- some people sent updates, others requested more information -- that Paul put together a smorg...
View articleUpfront strategy is essential to starting campaigns off on the right foot. Rather than offer a one-size-fits-all approach to email marketing, Brady of...
View articleOpting in involves an exchange of value. You get something you want (usually contact or marketing information), and your prospects get something they ...
View articleNon-English-speaking populations prefer to be addressed in their native languages, even if they understand English. And when it comes to search engine...
View articleIn an era of communications growing more complex daily, Martin asks, "Have you optimized all your consumer touch points, or are your touch points rely...
View articleSpending on streaming media-enabled promotion and advertising will grow exponentially during the next four years, according to the Yankee Group. Read ...
View articleLast time, Paul promised to start covering changes in SEO strategies. This week, he starts with content optimization, including keyword selection, key...
View articleThe use of XML, a language designed especially for Web documents, is on the upswing, nearly doubling in the last six months, according to research by ...
View articleMaybe it was all the bad publicity surrounding poor customer service, or maybe it's a step toward profitability. But whatever the reason, eMarketer fo...
View articleNo matter what you've heard about the "killer app," it's the sustained, high-quality execution of an email program that will get you results. Step one...
View articleDespite some high-profile problems at fixed wireless providers such as Winstar and Teligent, research by The Strategis Group found enormous potential ...
View articleWhy all the mobile-commerce and wireless-advertising initiatives if wireless is so limited? Because for businesses that rely on time- or location-sens...
View articleTig explains the various analyses agencies perform to optimize a campaign based on the different tiers of data collected. Switching creative and media...
View articleWhat does accessibility have to do with optimization? According to Sharon, a heck of a lot more than we think. Read More...
View articleMuch has been written about the obstacles to wireless Web adoption, but what are the solutions? According to Cahners In-Stat, the number of young adul...
View articleAdding a viral component to an email marketing campaign can really boost response rates. But it can also create some major problems. Brady's here with...
View articleRunning low on funds, 24/7 Media said it's looking at "strategic alternatives." Read More...
View articleThere is more evidence that the Digital Divide in America may be closing, especially among the Hispanic community. A study by Insight Research found H...
View articleIn an age of cutbacks at online ad firms, a company offering technology-driven efficiencies gets funding. Read More...
View articleAs online media revenues continue to decline, Web publishers are looking to ways to boost their appeal to advertisers. And in many cases, that means i...
View articleHoping to allay consumer fears about personal information harvesting, the online advertising organization has put together its self-governing principl...
View articleWhile most analysts are complaining about the thunderstorm, Jim Nail offers wisdom with a smile. Find out why you should join the last of the optimist...
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