Big tech’s vision of the metaverse is coming. But as the hardware and software are created, we can build our new world as it should have been - and cu...
View article"Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. T...
View resource"Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make ...
View articleIt's time to move past ineffective practices that keep your email program from achieving your goals. Read More...
View article"Different countries have different formats, down to individual clauses. American terms and conditions tend to be around 10 to 15 pages, whereas in th...
View articleIn uncertain times having control of your budget is essential. Even as organisations tighten their belts, investing in marketing remains good practice...
View article"Our process isn’t complicated. It helps us to test and learn. We use incrementality tests to measure the impact of a given tactical or strategic shif...
View articleWhile inflation can erode the value of customers' reward points, a well-designed program can help offset the effects of inflation and keep people freq...
View articleCitizens Financial Group’s CXO, Beth Johnson on designing human-first experiences, storytelling, and navigating compliance Read More...
View article“It has not been an overnight process but running as an agency gives us absolute clarity and purpose." Read More...
View article"Technology solutions tend to be “set and forget.” Rather than evaluating channel performance ongoing, as you might in a traditional implementation, y...
View article"Although our main goal was to build brand love, we could also get a taste of how this move would benefit us in the future. It led to sign-ups that sh...
View article"So, for all the digital development over the past twenty years, marketing still has smoke and mirrors to it. It is not always perfectly attributable....
View articleThe rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...
View resourceKnow your business and the economics that drive your business as well as anyone in the finance department. This is not about accounting per se, but ab...
View articleThe past few years have shown us all the volatility of supply chain management. The 2021 Suez Canal incident (whilst great for viral content) blocked ...
View articleMarketing collaboration has been popular for a few years but it saw a huge boost over the pandemic months when businesses had to look for virtual ways...
View article"Do people first and technology second. If you buy technology with the wrong people on the ground, you're not going to leverage your investment and th...
View articleFor business leaders, the importance of a consistent and engaging brand experience represents the best opportunity to penetrate and control vital mark...
View articleEven though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strat...
View article"People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with a...
View articleIt's not as easy as making a video and putting it out on all of your social media accounts. If you're doing that, stop. Instead, customize your conten...
View article“At Mastercard, we strive to ensure that our brand is instantly recognizable and top of mind. Our sonic melody and overall audio strategy gives us the...
View articleYour business can get lost in the weeds if you get off track using an outdated map, here are some up-to-date growth marketing strategies Read More...
View article30-second summary: Having a web3 strategy is non-negotiable. However, keep in mind the Web3 is not the metaverse Develop a plan as if expanding into a...
View articleJames Gregson, Creative Director at Lego, argues DTC companies must make three pivots to survive: Engage through content, build through community, and...
View articleKaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...
View articleWhile building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...
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