"Attention Kmart Shoppers!" -- the retail giant taps TBWA/Chiat/Day for the online component of a campaign to "revitalize" the store's image. Read Mor...
View articleKorea leads the world in broadband usage, according to data from 11 countries compiled by NetValue, followed by the United States. France has the high...
View articleThere's yet another study that attempts to classify Internet users by putting them into categories. This time, the study is by Booz-Allen & Hamilton a...
View articleNorth America will account for less than 10 percent of global advertising, commerce and subscription revenue from mobile phones in 2003, according to ...
View articleEmail is cheap, ubiquitous, and dangerous enough to highlight the need for organizations to change the way they manage their marketing processes. Read...
View articleDigital Pulp lands new clients; Real Media weathers "Storm of the Century;" Search Engine Optimizer gives guarantees. Read More...
View articleYes, it is a small world... at least so far as email marketing's concerned. But significant differences still exist when we're talking about the wirel...
View articleThe road to dot-com hell is paved with what once seemed like good ideas. The Cult of Stickiness has built its temple with the same stuff that that roa...
View articleIf you're in the IT business, you know what the market slowdown has meant: Cool technologies are just sitting around collecting dust. But there are cu...
View articleThe privacy issue remains a squishy one because we have no commonly accepted privacy standards, and many privacy concerns are valid. Here's what the o...
View articleThe troubled interactive shop will cut 35 percent of its work force and is in discussions with the Omnicom agency -- the parent of a competitor. Read ...
View articleThe ISP aims to enter radically new territory, with a curious planto offer advertisers rich media wireless ads. Read More...
View articleThe online agency will be rolled into Grey's global media buyer. Read More...
View articleThe outlook for online advertising is good for the long term despite the current dip. But isn't there something publishers can do to avoid ad clutter ...
View articleHow ya gonna keep 'em down on the ol' marketing farm after they've seen e-marketing's Paree? You ain't, despite the challenges. Read More...
View articleB2B Works and Be Free Sign Clients, MatchLogic Adds E-mail Addresses, UMGi Looks to Boost Adoption Read More...
View articleHow can search engines offer specialty search options without those options being ignored by users or considered clutter? According to Danny, all you ...
View articleGoTo.com, a leading performance-based search provider, expects to exceed projected first-quarter sales. Adam points out the uniqueness of its services...
View articleUndeliverables. Bounce-backs. Whatever you call them, out-of-date or incorrect email addresses are one of the biggest challenges facing email marketer...
View articleElectronic procurement reduces purchasing costs and time by more than 70 percent, according to a study by Aberdeen Group, so it should come as no surp...
View articleThe company's bar codes will be included in Verizon's new SuperPages directories in several U.S. markets. Read More...
View articleWant to know what's what in the U.K. market? What's hot, what's not? In Part 3 of her series, Laurel features the ground-level perspective of a sales ...
View articleNetValue and comScore will purchase assets of the metrics firm. Read More...
View articleThe market for Internet appliances is expected to grow more than 40 percent each year until 2005, according to Cahners In-Stat Group, but a change in ...
View articleWith revenues plunging, the Boston Web consultancy is forced to swallow a second dose of layoff news and shut three offices. Read More...
View articleThe online trading population has declined by approximately 20 percent during the current wave of market volatility, and the top 14 online brokerage f...
View articleEven in the age of the Web, people buy the way they always have. That means to get them to buy, you need to sell. For your Web site to sell, its infor...
View articleTrust is a big issue, and marketers are worried about achieving balance in the aggressive growth, push-based ethics of today's dot-com world. To find ...
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