EBay adds an affiliate program provider; 24/7 Media gets new site to rep; and AskJeeves and L90 team. Read More...
View articleHigh-tech dreamers may envisage a car that's as wired as any geek's home, but consumers give auto-based Internet access a thumbs down unless it's for ...
View articleUpdate: The cable broadband provider said it will focus on its core broadband franchise and will look to sell or restructure any media operations that...
View articleWhere's the future of e-wireless? Though some would put their money on Asia, Europe could well become the leader of this revolution. Here's why. Read ...
View articleEven the best content isn't so great if it's not widely disseminated and read. While Susan admires Emily Dickinson, she recommends ditching Emily's di...
View articleTroubled ad network scores a major contract to provide broadband managementto a Verizon video-on-demand unit. Read More...
View articleOnce you've lost a customer on your Web site, you've lost that customer for good. Avoid this by testing for usability. Here's a Usability Checklist to...
View articleSuperPages.com signs partner deals that allow its advertisers to create andtarget banner and coupon campaigns. Read More...
View articleGovernments have begun to close the gap between political rhetoric and reality as they bring their e-government visions to life, but they aren't there...
View articleSometimes it's called retention marketing. Other times loyalty or database marketing. But no matter what you call it, email's perfect for it. So get o...
View articleThe Omnicom-affiliated interactive shop is restructuring internallyin preparation to buy up one of its troubled competitors. Read More...
View article24/7 is in talks to "monetize" its in-house ad serving solution, Sabela. Read More...
View articleAs the pendulum swings from left to right with a mighty swoosh, employers once again have the upper hand. Some are even going as far as denying email ...
View articleSo you've gotten site visitors to register. But what use is a good opt-in list if these visitors don't return regularly? To address just this issue, P...
View articleLooking for a hodgepodge of news, odds, ends, and fact versus fiction on building links? You took the time to ask questions and share cool information...
View articleHome Internet access for blue-collar workers is growing faster than any other occupational group, surging 52 percent since March 2000, according to Ni...
View articleWhen increasing the house list is the goal, many marketers turn to email list brokers. It's a good enough way to get from here to there, sure, but it ...
View articleA former CTO will oversee one of the first rich media ad players asit tries to limit its exposure to the turbulent Web ad market. Read More...
View articleAn online marketing effort hopes to build buzz around the reduced role of that annoying paperclip in Office XP. Read More...
View articleA survey by Harris Interactive found the telephone is replacing the Net as the most popular channel used by consumers contacting financial services fi...
View articleKeeping churn rates low and customer satisfaction high is essential for ISPs to profit in today's market, according to a survey by Edgix and internet....
View articleWeb TV is evolving, and it could change advertising as we know it. Most people don't know what a PVR can do to TV-viewing habits. Here's what can happ...
View articleWhat can you do in tough times to generate business? You don't want to cut down on marketing, just figure out how to lower your costs. One way is with...
View articleHave you ever outsourced or self-submitted your site only to find that you didn't get listed or well positioned in the search engines you wanted? Well...
View articleHigh prices and a lack of education about the value of broadband connections are among the reasons Jupiter MMXI predicts slow adoption of high-speed I...
View articleJim has more news from Digitrends' Media Buyers Summit on how interactive media is bought, sold, and measured. He discusses the best way to price onli...
View articleIf you think all e-commerce shoppers are "grab and goers," you've missed the boat. According to Susan, it's time to factor emotion in to the buy and b...
View articleIf you're a U.S.-based email marketer who's ventured into U.K. territory, you know a lot more than a common language separates these countries. How to...
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