Want to increase the effectiveness of your Internet marketing activities? Here are three techniques to reach prospects at the right time in the sales ...
View articleWhat do you know about affiliate marketing? According to Shawn, all you ever really need to know about how to manage a program you can learn as an aff...
View articleAgencies -- traditional or interactive -- build brands. Brands that succeed have marketing strategies that weave together online and offline efforts, ...
View articleYour campaign might LOOK strong enough to pull in scads of prospects and turn them into paying customers. But is it really? Maybe it's time to suss ou...
View articleBusinesses have one big advantage over organisms in an evolutionary scenario -- they can both learn from experience and acquire new traits over time. ...
View articleThe online seller and buyer's marketplace has launched a servicethat allows its sellers to advertise their items in a dedicated section ofseveral news...
View articleThe acquisition of Zooba.com will beef up the media giant's bookclub marketing efforts. Read More...
View articleThe industry leader is the latest to come out with statisticssupporting online advertising's branding potential. Read More...
View articleCorrelation is the engine under the hood of many market- research methods. According to Michael, knowing its proper uses and limitations will improve ...
View articleInteractive television will grow at a rate of 83 percent annually through 2005, found Jupiter Media Metrix. But a closer look at an iTV market high on...
View articleDana has but one question for the fast talkers who burned millions of people for billions of dollars in the last year (himself included). How many peo...
View articleThe big get bigger as a struggling 24/7 Media sells off a chunk ofits technology assets to the industry leader. Read More...
View articleBrilliant campaigns. Shining examples. Everyone glowing with success. Not just another day in the sun. Read More...
View articleMore than half of the top 100 advertisers are from the traditionalside of the fence -- good news for an industry soured on dot-com dollars. Read More...
View articleDespite a slow start, is China poised to win the online race? As any punter will tell you, appearances can be deceiving -- it's the numbers that matte...
View articleThe vicious circle that has caused the U.S. economy and technology spending to stumble will not spiral out of control, but rather conditions should im...
View articleMore than 60 percent of recent auto buyers and leasers would use the Web to make the auto purchase or get a dealer referral, according to a survey by ...
View articleCanal+ sneaks its interactive television tendrils into the U.S. bylending its software to Winfirst. Read More...
View articleWith wireless, the difference between advertising and commerce is not always clear. To be sure, we've seen some of this blurring on the Web. But given...
View articleThe raw data coming off any sizable Web site is so copious, so unmanageable, that analysis paralysis is sure to set in unless you first take the time ...
View articleThe Internet is rapidly becoming the communication channel of choice among wealthy Canadians, but it has not replaced the role that human beings play ...
View articleHave you heard the latest buzz to hit the B2B airwaves? Well, Philip has, and it's all about a brave new term called "collaborative commerce," better ...
View articleThe mobile technology firm took the wraps off its MATCH product, designed to help carriers squeeze more revenue from their subscriber bases. Read More...
View articleIf you run an email newsletter, you may have noticed there's a lot of new competition. Luckily, Dana clues us in on how to avoid two disturbing trends...
View article"Information wants to be free." Last time the Curmudgeon checked, information hadn't actually voiced this preference. But never mind that. Sometimes t...
View articleHow do you know when a rich media campaign makes sense? Tig gives you the pros and cons, along with a formula for determining the viability of your ri...
View articleHigh CPM, animated ads that briefly dance across a full Web page are catching on -- but as they propagate, there's danger of a downside. Read More...
View articleIn addition to $100 million worth of media on MSN that Qwest gets through the agreement, MSN stands to benefit from new customer segments and strength...
View article