CBS MarketWatch taps NetCreations; Digitas wins Williams-Sonoma; Sheraton turns to MessageMedia. Read More...
View articleThe firm adds e-mail delivery to the list of functions it's conceding to competitors, as 24/7 Media regroups around Connect and its list management bu...
View articleWireless technology has come a long way, but filtering technology hasn't. A brave new wireless world can't be bound by PC paradigms. Read More...
View articleAs technology life cycles shorten and the pace of innovation explodes, customers will expect the quality of service to be continually upgraded; they w...
View articleSometimes media people are asked to help advertisers develop the proper offer to elicit a response from email marketing. If the client's value proposi...
View articleCharlwood eMarketing is an e-mail list broker that provides opt-in B2C and B2B e-mail lists within Canada and the United States. Read More...
View articleThere are five e-tailing success factors. They are simple, but critical. Yet they are neglected and mismanaged, which explains why only 5 percent of e...
View articleTom thinks we need to unlearn the way we measure traditional advertising. Then we can take full advantage of Web technologies that measure what matter...
View articleNo matter how good the navigation design, there will always be people who get confused, especially on large Web sites. Here's how to help your site us...
View articleWhy do venture capitalists require that a significant percentage of financing be allocated to implementing a strategic public relations campaign? Beca...
View articleBut consumers have to be marketed to properly -- and that's not happening, because e-tailers don't understand their buyers. Read More...
View articleThe major search engines and directories have made significant changes this year. Fortunately, Paul offers advice on a variety of topics to help make ...
View articleUsually it's the little guys who steal from the big players. But Debbie's here to tell you how the big guys can learn a thing or two about a low-cost,...
View articleHeavy restructuring has helped the ad network reduce its losses; more cuts could be on the way, execs say. Read More...
View articleDoubleClick taps Precise; ClickAction issues software recall; CoolSavings adds to product line. Read More...
View articleIf you don't believe the Spanish-speaking market is using the Internet, Susan suggests you take a look at the latest U.S. Census figures. This might j...
View articleSome of the world's Internet markets are mature, and some are not. Some have near-term potential, and others do not. Before you go starting or expandi...
View articleIs the online medium a direct-response vehicle? Or is it really a way to engage consumers, leading to branding? Jim thinks the medium can be both and ...
View articleLa donna mobile... But when it comes to buyers, not just women are fickle. Customers are human -- they can be as rational as logicians or as unpredict...
View articleWe've all heard the hiking disaster stories by now. So to avoid making headlines, here are some cool high-tech mapping and navigation tools to help yo...
View article"Survivor": It's the word of the day in this age of reduced budgets and staffing cuts. So sometimes your team doesn't have the resources it needs for ...
View articleHow is a movie like a Web site? Before a single scene of a blockbuster gets filmed, the production crew has a complete map of the end product. They le...
View articleThese are pretty tough times, especially for those attempting to make IT investment decisions. Luckily, Philip has a clear plan of action, regardless ...
View articleMobile Internet use has been a technology in search of an application, but if it doesn't find one relatively soon, it may be looking for something els...
View articleIt was a great party while it lasted. Now get over your hangover, take a reality check, lower your expectations, be flexible, and go for the cash. Rea...
View articleIf you have ever brought up a child, you know that a seven-year-old is not terribly experienced in the ways of the world. So let's not be too hard on ...
View articleThe deal enhances the Web loyalty firm's offline footprint with broadened marketing and point-redemption opportunities. Read More...
View articleMedia buyers conducting email marketing campaigns need to ask lots of questions about email lists. Tig tells you where to start and how to find the ri...
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