The subscription-based Webcast Audience Profile is designed to tell advertisers and Webcasters even more about "streamies." Read More...
View articleCRM spending will increase at a compound annual growth rate of 25 percent, from $61 billion in 2001 to $148 billion in 2005, according to research by ...
View articleThe Alley e-mail campaign outfit said the deal adds Vendario's streaming video application within targeted e-mail marketing programs. Read More...
View articleThe installed base of worldwide broadband subscribers will reach almost 84 million by the end of 2005, according to research from Cahners In-Stat Grou...
View articleDevelop and grow a house email list, and the world will be your oyster. But how can you stand out in the crowd of free reports and e-newsletters and u...
View articleEven among experienced Web users, sites that ask for personal information are likely to be abandoned, according to research by SRI. Read More...
View articleDespite the rash of dot-bombs, so-called experts are still telling you to increase sales by using methods that the has-beens have proven don't work. S...
View articleThe Web portal will show Britney Spears and Justin Timberlake shopping for clothes -- and then offer users the same merchandise from its own online st...
View articleThe cable operator scales back its planned iTV services, leavingMicrosoft a bit burned. Read More...
View articleEven experienced Web users fear unscrupulous use of their data --and will resist giving their information in return for personalization as aresult. Re...
View articleImplementing a B2B marketing strategy can be difficult. The market is lucrative, but successful approaches are not as obvious as they are in consumer ...
View articleWhy haven't wireless media been able to implement an ad- supported model like the Web? Ask this question of 10 different media planners, and you're li...
View articleCost-effective multi-channel messaging tactics work. In the end, though, they are tools that each marketer will have to decide how to employ. They mus...
View articleMore devices, more applications and increased adoption by users in markets such as China and Eastern Europe will provide a big lift to the wireless da...
View articleYahoo! Groups is a free e-mail group service that allows users to easily create and join e-mail groups. Read More...
View articleA report by Forrester Research recommends European retailers consider local barriers and consumer experience when planning online strategies. Read Mor...
View articleIt has been a tough year so far. It wasn't long ago when everyone knew a millionaire; now you know at least three people who have been laid off. For m...
View articleMarket growth among ASPs remains strong, despite the challenges the market has had to endure, according to research by IDC. Read More...
View articleNetCurrents lands Hill & Knowlton; Digital Impact aims for Japan; CoolSavings unveils e-mail campaign tool. Read More...
View articleAs part of the company's plan to streamline its operations, the broadbandprovider cuts back on many of its European media operations. Read More...
View articleWhy not break away from the tried-and-true and instead test some other potential response boosters out there that are both specific to and take advant...
View articleThe online ad firm thinks Web advertisers and publishers can benefit from looking beyond cost-per-sale and similar metrics for media buying and planni...
View articleInfrastructure takes a back seat to self-promotion and brand building as the major hurdle for aspiring players in online content. Read More...
View articleIt's more readable, but the Alley ad network remains firmly entrenched on in the opt-out camp. Read More...
View articleConsumer packaged goods firm currently drop about $5 billion annually on market research -- and a new ASP aims to cut those costs by half. Read More...
View articleIn a $112.5 million offer, a major U.S. air carrier aims to link the incentive marketer with its own frequent flier club program. Read More...
View articleGiving ad buyers the metrics they want may mean looking elsewhere for key technology. Europe has some of it. Sites there can tell you things about the...
View articleCompanies must make some complex choices when implementing their wireless campaigns. One of the initial considerations they face is determining which ...
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