Site publishers who believed that they knew, as if by instinct, exactly what the customers wanted were common (those who actually got it right were mu...
View articleOptimistic IDC findings suggest that most U.S. companies are using online marketing in one form or another -- and more than half are looking to outsou...
View articleVirtually every wireless company out there claims to be the leader in something. But, to the uninitiated, the subtleties of what distinguishes one wor...
View articleShawn shares helful tips on tools and resources for maximizing the effectiveness of affiliate programs. So are you interested in finding super affilia...
View articleAs online shoppers gain know-how, their behavior, responsiveness, and sensitivity to marketing is evolving and beginning to differ materially accordin...
View articleThere are different ways a list broker can cheat an unsuspecting email marketer. Knowing these ahead of time can help you ask the right questions up f...
View articleAptimus appeals Nasdaq delisting and will explore "strategic options"; MSN wins Web hosting rights to 2002 Winter Olympics; iWon to carry PointRoll ad...
View articleIf you were hungry, you would get the most utility out of the first apple you consumed, slightly less from the second, and so on. Spending money on ad...
View articleThe effort will make mobile advertising more attractive and less costly for advertisers. Read More...
View articleAs ACTV and OpenTV hammer out the details of their association, one privacy group voices concerns about targeted interactive TV marketing. Read More...
View articleTo understand the reality of selling directly from an ad, one must first consider the situation of the customer who encounters the ad. The offer might...
View articleThis is Kim's last Email Marketing article for ClickZ, and we're going to miss her. Of course, she reminisces a bit about the good old days, and who c...
View articleThe number of individuals seeking online customer service will jump from 33 million in 2001 to 67 million in 2005, according to Jupiter Media Metrix, ...
View articleAnyone who has been marketing online for more than a day or two knows that all clicks are not created equal. So how do we use data analytics to determ...
View articleA new service from pay-for-performance search engine LookSmart is targeting what it says are shortcomings in market leader GoTo.com's offerings. Read ...
View articleNearly one-third of American Internet users have broadband access at home, work or school according to a study by Arbitron, and today's college studen...
View articleAccording to a new Jupiter study, marketers underestimate the value of online branding campaigns -- a fact that's due to the industry's lack of a good...
View articleE-mail marketing has seen explosive growth during the past year -- and doesn't show any signs of abating, according to analysts at Aberdeen Group. Rea...
View articleThe actual return on investment from online advertising is likely 25 to 35 percent higher than most marketers believe, according to Jupiter Media Metr...
View articleBusiness sales have always been driven by channel relationships. So how are companies applying technology to improve these business relationships? And...
View articleFor a brief moment in Internet time, e-mail marketing meant placing an ad in an e-mail newsletter and waiting for the traffic. Not anymore. Read More...
View articleOptimistic IDC findings suggest that most U.S. companies are using online marketing in one form or another -- and more than half are looking to outsou...
View articleJoel reviews MyAp by KowaBunga! and gives you the ins and outs of the affiliate tracking software, discusses some options, even explains the solution'...
View articleAberdeen Group predicts that hosted ASP solutions will continue to boom through 2002, while CRM applications will grow in prominence to threaten the m...
View articlePerspectives on the portal deal have fluctuated over the past two years, somewhat in line with market trends. So do portal deals still make sense? Dep...
View articleThere is a fine line between ignorance and arrogance. Nowhere is this better typified than in the attitude that you don't need to get into users' head...
View articleThe moves are aimed at hastening profitability by upping fees, weeding out less-profitable advertisers, and abandoning pay-per-click -- but the effort...
View articleThrough a reseller arrangement with EnterTec Group, the rich media e-mail firm aims to pick up where Radical Communication left off. Read More...
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