The effort will make mobile advertising more attractive and less costly for advertisers. Read More...
View articleAs ACTV and OpenTV hammer out the details of their association, one privacy group voices concerns about targeted interactive TV marketing. Read More...
View articleTo understand the reality of selling directly from an ad, one must first consider the situation of the customer who encounters the ad. The offer might...
View articleThis is Kim's last Email Marketing article for ClickZ, and we're going to miss her. Of course, she reminisces a bit about the good old days, and who c...
View articleThe number of individuals seeking online customer service will jump from 33 million in 2001 to 67 million in 2005, according to Jupiter Media Metrix, ...
View articleAnyone who has been marketing online for more than a day or two knows that all clicks are not created equal. So how do we use data analytics to determ...
View articleA new service from pay-for-performance search engine LookSmart is targeting what it says are shortcomings in market leader GoTo.com's offerings. Read ...
View articleNearly one-third of American Internet users have broadband access at home, work or school according to a study by Arbitron, and today's college studen...
View articleAccording to a new Jupiter study, marketers underestimate the value of online branding campaigns -- a fact that's due to the industry's lack of a good...
View articleE-mail marketing has seen explosive growth during the past year -- and doesn't show any signs of abating, according to analysts at Aberdeen Group. Rea...
View articleThe actual return on investment from online advertising is likely 25 to 35 percent higher than most marketers believe, according to Jupiter Media Metr...
View articleBusiness sales have always been driven by channel relationships. So how are companies applying technology to improve these business relationships? And...
View articleFor a brief moment in Internet time, e-mail marketing meant placing an ad in an e-mail newsletter and waiting for the traffic. Not anymore. Read More...
View articleOptimistic IDC findings suggest that most U.S. companies are using online marketing in one form or another -- and more than half are looking to outsou...
View articleJoel reviews MyAp by KowaBunga! and gives you the ins and outs of the affiliate tracking software, discusses some options, even explains the solution'...
View articleAberdeen Group predicts that hosted ASP solutions will continue to boom through 2002, while CRM applications will grow in prominence to threaten the m...
View articlePerspectives on the portal deal have fluctuated over the past two years, somewhat in line with market trends. So do portal deals still make sense? Dep...
View articleThere is a fine line between ignorance and arrogance. Nowhere is this better typified than in the attitude that you don't need to get into users' head...
View articleThe moves are aimed at hastening profitability by upping fees, weeding out less-profitable advertisers, and abandoning pay-per-click -- but the effort...
View articleThrough a reseller arrangement with EnterTec Group, the rich media e-mail firm aims to pick up where Radical Communication left off. Read More...
View articleTo this point, online banking customers have enjoyed using the Internet as an additional channel, but research by Datamonitor suggests that account ag...
View articleThe three biggest factors contributing to success when dealing with agency planners and buyers are service, service, and service. That means know your...
View articleGlobal use of the Internet for recruiting purposes has expanded from 29 percent of Global 500 companies in 1998 to 88 percent in 2001, led by strong g...
View articleThe frozen desserts giant joins the flock of offline retailers who are turning to online sweepstakes. Read More...
View articleThe slowing U.S. economy will bring the worldwide sales of handheld devices to a screeching halt, according to IDC, but that doesn't mean the market i...
View articleThe beta version of MSN Search, in live testing now, offers some handy features, such as upgraded spell-checking and improved query refinement, integr...
View articleHow is viral marketing like sex? Chris isn't about to tell you all you ever wanted to know but were afraid to ask. But he does say enough to get you t...
View articleThe awareness of Universal Mobile Telecommunications Systems, better known as 3G, remains low among potential users of wireless services in the United...
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