Almost half of Western Europeans have Internet access, but there remains a reluctance to purchase anything online, according to GfK Research. But whil...
View articleThe electronics giant's 550 Digital Media Ventures aims to use the Web publisher to push other Sony products. Read More...
View articleThe film studio hopes to pack seats this summer using wireless, "takeover ads" and immersive gaming efforts. Read More...
View articleEmerging Interest takes over Flash group; Enliven reorganizes; VeticalNet taps DoubleClick. Read More...
View articleImagine all of the sites lining up to pay Microsoft to advertise to the targeted traffic of your affiliates. They could sell each and every conceivabl...
View articleThe two companies have expanded their existing strategic alliance,and will now work together to drive increased worldwide brand awareness,create an e-...
View articleAfter years of slowly converging, the profile of the average adult American Internet user looks like the profile of the average American, according to...
View articleFor StarMedia, the extension marks a thumbs-up from one of its largest marketing partners -- and a traditional on and offline advertiser with deep poc...
View articleAd-serving discrepancies are perhaps the biggest thorn in the side of online media buyers and analytics teams. Technical folks who work on ad-serving ...
View articleUPDATE: Congress is urged to act soon as "ever more intrusive collection technologiesare being rolled out..." Read More...
View articleThe market for applications service providers is not without its challenges, but don't tell that to the revenue projections, which call for numbers we...
View articleAside from this column, where do you get your information about B2B email marketing? Debbie shares her summer reading list, including a handful of e-n...
View articleAs a marketer, you have to learn to predict ROI, not measure it after the fact, and that takes some major fuzzy logic. To start with, refuse to accept...
View articleTechnical advancements in the new medium -- the Web -- are changing the way media communicate with the target audience. But there are still great tact...
View articleThe Grinch may have captured the minds of holiday shoppers and marketers last year, but this holiday season holds great promise for those smart compan...
View articleThe proportion of Europeans visiting business and finance Web sites has doubled in some markets over the last year, according to Jupiter MMXI, but the...
View articleLess than $4 billion in shopping and travel will be transacted on Internet-capable mobile phones in the United States by 2006, according to Jupiter Me...
View articleThis week, Janet shares some extensive feedback from a well-qualified reader, who argues that the metrics available today are insufficient for guiding...
View articleIt's a small, yet crucial, effort by the Web publishing industry to "fix" some of the problems facing the troubled online advertising sector. Read Mor...
View articleFor troubled Organic and Modem Media, and for recently launched AKQA, the stakes are high. Read More...
View articleEuropean consumers have become sophisticated, discriminating and happy to make an independent decision about how to deal with the interactive channel,...
View articleeBay's second affiliate program has been a smash hit since its launch three months ago. Joel gives a quick rundown of the details in this case study o...
View articleEvery advertiser has an ultimate conversion goal. But different conversions require different levels of commitment. After all, few would buy a big-tic...
View articleKnowing what your customers want is crucial. It allows you to deliver what they want. Will your customers succeed in receiving the benefits of what yo...
View articleThe introduction of new mobile applications and services will increase average revenue per user sometime between 2003 and 2005, reversing the current ...
View articleA report recently published by the Centre for Digital Democracy argues that interactive television has some insidious privacy-infringing potential. Re...
View articleIt's the start of a new fiscal quarter, and for many a new fiscal year. Everything that could be written off has been. The government has again cut in...
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