For a long time, Bryan has been concentrating on the topic of converting Web site traffic. But do the principles he’s been espousing apply to other me...
View articleHave you maximized your links across the major portals? Do you know all the options available to you there? You have other things to do than keep up w...
View articleNearly three-quarters of Internet executives surveyed received an increase in total cash (base and bonus) compensation over the previous year, primari...
View articleLate last year, few search engines were offering pay-for-placement listings. They were the exception. Nowadays, more and more search engines are adopt...
View articleDuring the long Baby Boom era, women had been completely figured out, niched, and marketed to. Now it's time to move on to the impossible-to-predict i...
View articleThe mainstream media makes it sound as if all Internet- based ventures are coming apart. The reality is that we are witnessing widely divergent outcom...
View articleBusiness-to-consumer markets in the Asia-Pacific region are still growing by more than100 percent per year, mainly as a result of the online activitie...
View articleFor $68.1 million, New York-based Cross Media will grab the troubled online direct marketers' technology, recipient list and $50 million in cash. Read...
View articleThe cash-strapped Chicago online marketer finds a new sales channel in the Web sweepstakes firm. Read More...
View articleSearch-generated traffic is among the most-qualified and best-converting traffic that can be driven to a Web site. But just as with all good things, t...
View articleLast time, Heidi asked for readers’ opinions about an email marketing message -- and about 70 or so of you responded. Now she shares a few of the resp...
View articleE-commerce marketers aren't bothering to track "word-of-mouth," nor are they working to retain truly loyal customers who might serve as brand promoter...
View articleWhat are the options for the customer who is interested in an online ad's offering but wants to follow up on the offer later, not while surfing? It is...
View articleResearch companies have spent the better part of the past two months trying to get a handle of the direction of IT spending. Now Gartner says IT budge...
View articleThe vast majority of people use technology not for what it is, but for what it does. But most of us who write about technology tend to be early adopte...
View articleTo avoid the same privacy concerns encountered by the Internet industry, experts say it's important for interactive television to address concerns whi...
View articleAlthough the writer of this column has changed, the new writers' email addresses have something in common with Kim's -- because they all work together...
View articleEpsilon Interactive provides e-mail communications services aimed at retaining new and loyal customers longer and increasing ROI. Read More...
View articleThe number of worldwide broadband Internet subscribers will reach more than 15 million in 2001, according to MRG. And in addition to the immediate ben...
View articleThe wireless technology firm has inked deals with Capitol Records, Columbia Records Group, Epic Records Group, TVT Records and VirginRecords America. ...
View articleUnderstanding customer requests and measuring behavior, then converting those into sound business decisions, is still the magic formula. And it's also...
View articleAre you endangering your online business? Nothing can be more deadly than the wrong assumptions. Bryan addresses some of the most common misconception...
View articleAlmost half of Western Europeans have Internet access, but there remains a reluctance to purchase anything online, according to GfK Research. But whil...
View articleThe electronics giant's 550 Digital Media Ventures aims to use the Web publisher to push other Sony products. Read More...
View articleThe film studio hopes to pack seats this summer using wireless, "takeover ads" and immersive gaming efforts. Read More...
View articleEmerging Interest takes over Flash group; Enliven reorganizes; VeticalNet taps DoubleClick. Read More...
View articleImagine all of the sites lining up to pay Microsoft to advertise to the targeted traffic of your affiliates. They could sell each and every conceivabl...
View article