The number of financial institutions using online business banking is expected to more than double within one year and more than triple by 2003, accor...
View articleThroughout this summer of Web discontent, Dana has received a steady stream of notes from entrepreneurs pushing new Web ideas designed to make money, ...
View articleProduct placement online is a complex problem, and few have solved it. It's also a perfect example of what online metrics should help us do -- put the...
View articleTwo types of companies exist online: those that test -- and those that lose money. The big challenge with affiliate programs is to find out what works...
View articleDespite the cloudy future of wireless, the languid economy and a revolving door of entrants in the market, global PDA retail revenues will increase fi...
View articleRealTime Media debuts campaign for U.S. Olympic Committee; CoolSavings cuts; Spiderdance and PVI team for joint marketing. Read More...
View articleTwo debates seem to be going on with respect to the X10 camera campaign. The first is straightforward and centers around whether pop-unders are evil. ...
View articleIn the radically changed world of Internet publishing, profits are scarce and aggressively sought. Sponsored search has become a lucrative business --...
View articleIt seems everyone has thrown their hat into the financial account aggregation ring -- banks, brokerages, credit cards companies and even Internet port...
View articleThe Irving, Calif.-based startup aims to offer a way to distribute TV commercials to Internet users, without the use of streaming media. Read More...
View articleIn today's economic reality, you need every project to pay off quickly. You can't afford to take a flier on a long-term investment, where the term may...
View articleFor about $3.3 million, the defunct rich media e-mail pioneer's technology could have a new home. Read More...
View articleIn the third of a three-part series, Stephen discusses in more detail the various customer design points that influence management practices and inves...
View articlePaul doesn't agree with Commercial Alert's complaint filed recently with the FTC against eight search engines. That complaint drew a parallel between ...
View articleTwo troubled interactive shops aim to become a profitable firm, able to compete with big-name offline consultancies. Read More...
View articleThe Chicago-based online incentive marketer could nab some much-needed cash, but cedes a chunk of its independence -- and its CEO. Read More...
View articleIn an agreement reminiscent of recent AOL efforts, the Sunnyvale, Calif.-based Web portal will promote Sony's products and films, in return for cross-...
View articleAs a marketer, you may feel your relationship with your IT department is strained. As for your email marketing efforts, the IT department -- not the m...
View articleDave Morgan's "True Audience" startup creates visitor profiles from multiple data channels -- which he says will help publishers boost ad rates. Read ...
View articleWireless advertising will likely be most effective when it's put in the context of something really useful or really fun. So let's take a break from t...
View articleThe true potential of email marketing lies in targeting specific products and services to your existing customer base -- consumers who already know yo...
View articleCompanies have been wondering how to tap into the marketing potential of mobile phones since they fell beneath the size of a brick. With the advent of...
View articleFar from the days when most anyone could make a buck trading online, a survey of leading full-service and discount online brokerage firms by Deloitte ...
View articleA survey by Valentine Radford found that online retailers are topping traditional stores in service, but their marketing efforts and practice of provi...
View articleWe eat, sleep, and breathe in a world filled to the brim with news, information, entertainment, and advertising messages streaming through car radios,...
View articleEric's feeling a little frustrated about the state of wireless when it comes to advertising. The "best" idea he's heard on using the space for marketi...
View articleA marketer has to have the discipline to know when to quit; to keep going after the point of failure isn't heroic, it's a selfish attempt to avoid adm...
View articleConnection speed/access to the Internet is more important to U.K. Internet users than subscription costs, customer service or even e-mail services, ac...
View article