Study: Online Advertising to See Growth in 2002, Unlike Most Media
Media

Study: Online Advertising to See Growth in 2002, Unlike Most Media

25y Christopher Saunders

Study: Online Advertising to See Growth in 2002, U...

Despite the relatively good news, Myers warns against "overly enthusiastic" optimism for the future. Read More...

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As Hosting Evolves, Services Can Reign Supreme
Audience

As Hosting Evolves, Services Can Reign Supreme

25y Michael Pastore

As Hosting Evolves, Services Can Reign Supreme

U.S. companies can save in the neighborhood of $6 to $12 million over three years by outsourcing their hosting responsibilities, according to Jupiter ...

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GiveYourself a Little More Reach
Search

GiveYourself a Little More Reach

25y Paul J. Bruemmer

GiveYourself a Little More Reach

It's common knowledge that job one is to get listed in major search vehicles. But other, lesser-known search engines are growing and can give you addi...

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ISPs Trying to Stay in the Broadband Game
Data insights

ISPs Trying to Stay in the Broadband Game

25y Michael Pastore

ISPs Trying to Stay in the Broadband Game

Pure-play ISPs are going to have an uphill battle competing with incumbent telecommunications and cable providers in the residential broadband market,...

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Banks Hold The Key To Online Trust
Marketing

Banks Hold The Key To Online Trust

25y Michael Pastore

Banks Hold The Key To Online Trust

Online consumers looking to move their shopping and finances online have two choices: They can try to remember an increasing amount of user names, pas...

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Study: European Traditional Advertisers Still Wary of Web
Media

Study: European Traditional Advertisers Still Wary of Web

25y Christopher Saunders

Study: European Traditional Advertisers Still Wary...

In spite of research showing growing numbers of Internet users, traditional media buyers still view the Web as an also-ran to established mass media. ...

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Global Companies Lead B2B Charge
Marketing

Global Companies Lead B2B Charge

25y Michael Pastore

Global Companies Lead B2B Charge

Before you jump on the B2B wagon, here's a reality check for you: Nearly half of all businesses use "traditional" methods when conducting business. An...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

25y rumo

IAR Bits and Bytes

Digital Envoy lands investments from Siemens, AOL; Aptimus sees lowered revenues; Spiderdance unveils "Weakest Link" iTV game. Read More...

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comScore Nabs $15 Million in Financing
Media

comScore Nabs $15 Million in Financing

25y Christopher Saunders

comScore Nabs $15 Million in Financing

Despite industry-wide woes, comScore lands a chunk of new capital from existing investors. Read More...

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U.S. Internet Audience Up 16 Percent in Past Year
Audience

U.S. Internet Audience Up 16 Percent in Past Year

25y ClickZ Stats Staff

U.S. Internet Audience Up 16 Percent in Past Year

The rest of the world may be catching up, but the U.S. Internet market is still growing at a healthy clip, even if it is slower than previous years. A...

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MarketWatch to Offer TV Commercials in IAB Units
Media

MarketWatch to Offer TV Commercials in IAB Units

25y Christopher Saunders

MarketWatch to Offer TV Commercials in IAB Units

With American Airlines' AA.com as its first guinea pig, the site becomes the first major publisher to embed full 30-second spots into run-of-site ads....

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Demand for Broadband Exists at the Right Price
Data insights

Demand for Broadband Exists at the Right Price

25y Michael Pastore

Demand for Broadband Exists at the Right Price

One-third of U.S. households currently subscribing to dial-up Internet service are interested in upgrading to broadband service in the next 12 months,...

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The Billion-Dollar Promise of M-Commerce
Media

The Billion-Dollar Promise of M-Commerce

25y Nancy Whiteman

The Billion-Dollar Promise of M-Commerce

If you were to get a taste of what m-commerce could be, it's likely that you'd find it pretty compelling for the long haul but frustrating in its curr...

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Making Messages Matter
Email

Making Messages Matter

25y Al DiGuido

Making Messages Matter

The Internet has been positioned as a platform that will truly enable a one-to-one relationship between vendor/supplier and customer. Imagine if a mar...

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South African Trade Group Establishes E-Tailer Guildelines
Media

South African Trade Group Establishes E-Tailer Guildelines

25y Neil Cohen

South African Trade Group Establishes E-Tailer Gui...

In South Africa, one marketing trade group is trying to combat "improper marketing" in an effort to help ensure a pleasant experience for the e-consum...

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A Shove and a Lift: Everyone's Talking About Branding
Media

A Shove and a Lift: Everyone's Talking About Branding

25y Seana Mulcahy

A Shove and a Lift: Everyone's Talking About Brand...

We know we've all been beating a dead horse with the great click-through debate. The real question is, "How will online media evolve?" This issue has ...

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Engage to Lose CMGI Backing
Media

Engage to Lose CMGI Backing

25y Christopher Saunders

Engage to Lose CMGI Backing

The news comes as the Andover, Mass.-based ad network warns on falling revenue, and announces that it won't meet profitability estimates. Read More...

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Employers Step Up Internet Monitoring Efforts
Audience

Employers Step Up Internet Monitoring Efforts

25y Michael Pastore

Employers Step Up Internet Monitoring Efforts

More than 60 percent of employers surveyed in the 2001 Electronic Policies and Practices Survey exercise their legal right to monitor employees' e-mai...

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Ryan: Despite Current Woes, Online Ads Have Bright Future
Media

Ryan: Despite Current Woes, Online Ads Have Bright Future

25y Christopher Saunders

Ryan: Despite Current Woes, Online Ads Have Bright...

"All the positive things we need to fundamentally launch the industry are there," said DoubleClick's CEO. "We need to take it to the next level." Read...

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Search Engine Marketing Finally Gets Respect
Search

Search Engine Marketing Finally Gets Respect

25y Danny Sullivan

Search Engine Marketing Finally Gets Respect

It's about time search engine marketing got some respect. Search engines are not an afterthought to your banner ad spend. Think about them from the ve...

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What's New Out There?
Marketing

What's New Out There?

25y Jeremy Lockhorn

What's New Out There?

He's avoided the good-old "overview of what's new" topic, thinking it might seem a cop-out. Well, he does have a few other topics in mind, but most of...

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Number of U.S. Households Online Grows in Second Quarter
Audience

Number of U.S. Households Online Grows in Second Quarter

25y Michael Pastore

Number of U.S. Households Online Grows in Second Q...

The number of U.S. household customers subscribing to online services reversed its first-quarter decrease and rose 3 percent to 70.7 million subscribe...

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Ad Spending to Rebound, Digital Marketing to Soar
Ad Industry Metrics

Ad Spending to Rebound, Digital Marketing to Soar

25y Michael Pastore

Ad Spending to Rebound, Digital Marketing to Soar

Jupiter Media Metrix has spotted a light at the end of the online advertising tunnel. But what comes out when the market emerges will be part digital ...

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Conferencing Market Gets Lift from Net
Marketing

Conferencing Market Gets Lift from Net

25y Michael Pastore

Conferencing Market Gets Lift from Net

It's a throwback to the days when you could safely predict that any Internet-related technology would see explosive revenue growth within a few years,...

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Content Reminders and Tips
Email

Content Reminders and Tips

25y Jackie Gallogly and Lynne Rolls

Content Reminders and Tips

Email marketing should help you drive traffic to your Web site to build your business. Jackie gives you some tips on reviewing your email communicatio...

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Asian Internet Market to Surpass United States
Audience

Asian Internet Market to Surpass United States

25y Michael Pastore

Asian Internet Market to Surpass United States

Led by China and Japan, and an emerging market in India, the Asia-Pacific region will overtake the United States as the world's largest Internet marke...

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My Ambitions as a Rider
Analytics

My Ambitions as a Rider

25y Eric Norlin

My Ambitions as a Rider

Helicopters circling half moons. Traffic jams pushing suburbanites to the edge of sanity. As if some two-headed dragon is rearing its head at the edge...

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IAB Releases Rich Media Specs
Media

IAB Releases Rich Media Specs

25y Christopher Saunders

IAB Releases Rich Media Specs

Continuing its efforts to woo traditional advertisers to the medium, the Alley-based Interactive Advertising Bureau is aiming to promote the adoption ...

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