The number of residential Internet users with high-speed connections keep rising, signaling not only a change in how consumers access the Internet, bu...
View articleA new agreement between the two will see the Web pollster using double-opt-in standards. Read More...
View articleSearch engines may be the top method for finding sites on the Web, but only a small percentage of businesses have dedicated a portion of their marketi...
View articleClick-and-mortar retailers underestimate the success of their Web marketing, says a recent Jupiter Media Metrix report. Read More...
View articleFar from the days when you had to visit an arcade, the videogame market now encompasses PCs, consoles and the Internet, and will be worth an estimated...
View articleOne year deal has the provider of streaming ad services delivering ads on the AtomFilms and Shockwave Web sites. Read More...
View articleMore widespread chances from the affiliate marketing sector, as a leading player says it will restructure to meet earlier guidance. Read More...
View articleMicrosoft's .NET initiative continues with new additions to its small business software services site. Read More...
View articleIt has been almost impossible to measure the results of long-term branding campaigns that are often run over several years and across multiple channel...
View articleWireless marketer SkyGo will supply ads and inventory to promote the upcoming Video Music Awards. Read More...
View articleReacting to Gator's proposed efforts to beef up its ad delivery, the New York-based industry association will have to decide whether to seek injunctiv...
View articleCiting a lack of promise in the future of online advertising, one of the industry's biggest players says it will focus altogether on cross-media marke...
View articleTraditional advertisers in Europe are still reluctant to spend money online, even though European audiences are increasing the amount of time they spe...
View articleIt's been the toughest of years. The Internet draws 10 percent of the time Americans spend on media while drawing just 2 percent of the ad dollars. Ye...
View articleThe lack of profits was a big part of the Internet bubble, but now Jupiter Media Metrix says offline retailers relying on top-line metrics such as onl...
View articleThe market for CRM applications soared 84 percent in 2000 to $6.2 billion, according to International DataCorp. and it's not done yet. By 2005, CRM ap...
View articleMore than 60 million U.S. employees will have access to wireless voice, pagers and/or mobile computing devices, like Palm Pilots, by the end of 2001, ...
View articleContrary to what has been the common perception, larger businesses are more likely to buy ASP services than small businesses, according to a study con...
View articleAffiliate programs give you the ability to track all your advertising to actual revenue generated, putting ROI on any campaign you run. Affiliate prog...
View articlePromoting online contests has become an effective way to build email list volumes, particularly at the B2C level for low-commitment consumer goods. Bu...
View articleWhile increasing its competition with existing players, the CMGI-owned e-mail and list management firm hopes to leverage its prospecting technology fo...
View articleM-commerce remains a work in progress, especially in North America. But time may be running out if it ever wants to make a bang at all. Read More...
View articleDespite the relatively good news, Myers warns against "overly enthusiastic" optimism for the future. Read More...
View articleU.S. companies can save in the neighborhood of $6 to $12 million over three years by outsourcing their hosting responsibilities, according to Jupiter ...
View articleIt's common knowledge that job one is to get listed in major search vehicles. But other, lesser-known search engines are growing and can give you addi...
View articlePure-play ISPs are going to have an uphill battle competing with incumbent telecommunications and cable providers in the residential broadband market,...
View articleOnline consumers looking to move their shopping and finances online have two choices: They can try to remember an increasing amount of user names, pas...
View articleIn spite of research showing growing numbers of Internet users, traditional media buyers still view the Web as an also-ran to established mass media. ...
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