Streaming media, one of those Internet applications with plenty of potential, has shown signs of maturing. More than half of the Internet users in the...
View articleMore and more companies send out "newsletters" that are simply virtual junk mail in disguise. This is bad news for commerce sites genuinely trying to ...
View articleDespite efforts at securing new cash, the storied European division of 24/7 Media is no more. Read More...
View articleU.K. Internet users lead the market for online banking in Europe -- a market that Datamonitor predicts will consist of 75 million consumers using PCs ...
View articleINT Media boosts ad efforts; Edmunds.com signs Lexus; 24/7 Media to attempt reverse stock split. Read More...
View articleThe "out-of-banner" creative finds another new patron, as the AOL Time Warner network aims to build buzz around its upcoming mini-series. Read More...
View articleSandbox's users are loyal, frequent and log on for long sessions -- but SportsLine is seeing bigger bucks in data mining than online media. Read More...
View articleContinuing industry-wide efforts to prove online advertising's ROI, the two firms will sell a combined ad delivery, tracking and retargeting product. ...
View articleHow effective are banner ads in brand building? Can they really work? It depends. But if designed well, banner ads intended for branding can in fact c...
View articleIn most media, direct marketers and brand advertisers are separated. On the Web, no such separation exists. When the Web ad market collapsed early thi...
View articleAffiliate programs as we once knew them are dying. So why read this article? Because like dying dot-coms, the dying affiliate programs are being repla...
View articleFollowing an agreement with Harris Interactive last week, the anti-spam group continues putting its legal fights to rest. Read More...
View articleSkepticism about the viability of the online medium continues to grow, but two industries that should be allocating greater volumes online are healthc...
View articleThe Golden Arches is promoting a new giveaway designed to boost its reputation, in the wake of the "Monopoly" fraud debacle. Read More...
View articleThe worldwide market for Internet security experienced significant growth in the year 2000, thanks to some high-profile virus and hacking incidents. T...
View articleThe "deep Web" -- large dynamic sites with thousands, and sometimes millions, of URLs -- remained "uncrawlable" or invisible to most search engines. U...
View articleFollowing a trend established by the retail industry, offline brands in the financial services industry are proving to be more popular with consumers ...
View articleM-commerce may be little more than a pipe dream for now, but a report by The Intermarket Group found that having a mobile wireless strategy is emergin...
View articleDespite the start of a reconciliation effort, the New York-based Interactive Advertising Bureau and the software firm are again at loggerheads -- with...
View articleRound one begins in a legal fight that could have repercussions throughout the Web publishing industry. Read More...
View articleNearly three-quarters of consumers still need to be convinced that iTV is the indispensable enhancement the industry believes it to be, but a couple o...
View articleWhen it comes to Internet use, Canadians tend not to follow their American neighbors to the south, but have actually adopted online habits similar to ...
View articlethomascook.com sees clicks; EyeWonder moves into e-mail; Ford, Bolt.com conclude contest. Read More...
View articleAn ambitious push will incorporate custom sites, rich media ads, and enhanced CDs. Read More...
View articleReaders' responses to Janet's question in her last article spanned quite a spectrum, indicating that there are a lot of different ways to attack the m...
View articleEver think about how to improve the active rate of your affiliate program? Have you actually done anything to it? If you are not going to work with yo...
View articleOn the heels of lawyers' recommendations to consider legal options, the New York-based Interactive Advertising Bureauis in discussions with the ad sta...
View articleWhen engaging your customers, it’s not just a matter of getting results; it’s about getting the right results. Determining which responses are most im...
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