No tips on cutting deals with an Internet portal, nor a discussion of rich media or ad serving. This week, we are all fearful for the future, and Tom'...
View articleNew ClickZ writer Joseph Jaffe introduces himself and sets out in what direction he'll be setting out as he alternates with Blake Rohrbacher to help u...
View articleAn investment from Canadian VCs will help fuel the firm's launch of its iTV ad product. Read More...
View articleLet's step back and take a broader look at the nature of conversion, both as an idea that shapes the exchanges between you and your prospects and more...
View articleGreetings from New York. What remains of it, physically and emotionally. We're stunned, shocked into almost catatonic incredulity. We've witnessed the...
View articleBuy this, do that, learn information, always more, more, more... Guess what? Your customers want less; they want specific choices. They want you to fo...
View articleJust days after major news organizations pulled advertising from their Web sites to counter booming traffic, they're again rethinking ad policy as cli...
View articleThose having to do with media need to realize that we play an important role. For better or worse, we are the interface between terror and the public....
View articleThe effort comes as the rich media firm expands its online ad services -- while CMGI's Engage retreats. Read More...
View articleToo often, some so-called "CRM guru" denounces hidebound, greedy, stupid corporate executives who refuse to realign their organizations' management re...
View articleCompanies who spend millions of dollars developing corporate Web sites are unintentionally damaging their Web site visibility in search engines, accor...
View articleHow far can the industry push the limits to make Web advertising a sustainable medium without overstepping its bounds? We never really seem to get an ...
View articleSeveral e-mail marketers are putting aside their differences to boost the relief effort. Read More...
View articleWireless and mobile transactions will account for nearly 20 percent of business-to-business transaction volume and 25 percent of business-to-consumer ...
View articleSean and his colleagues were ready, willing, and able prospects, eager to hear what the technology company had to say. That is, until the CEO opened h...
View articleU.S. consumers are more likely to revisit Web sites that are fast loading, customizable and more informative than those that offer rich media or conte...
View articleMost of us need customer service at some time or another. Online, where the customer is alone, good service is vital; and good online customer service...
View articleUPDATE: News sites across the Internet struggle to shift server loads and strip out images, in an effort to provide information about Tuesday's traged...
View articleThe continuing saga of the great metrics challenge... continues. This week, one of our neighbors from the North (where they've actually adopted the me...
View articleYou and I decide to get into showbiz -- maybe movies, where the money is. We find investors, buy great real estate for the studio, buy the latest equi...
View articleConsumers are seeking fast-loading sites, not necessarily elaborate Web experiences -- and ignoring that desire can even hurt Web sales and marketing,...
View articleBanks offering online services report that only 5 to 10 percent of their customer base use such services, eMarketer found. This means that, for many f...
View articleThe medium fared worse than most traditional media, and recovery might be further than anticipated, according to the New York-based research group. Re...
View articleWhen sellers start calling a company that has an agency, the marketing people have to ask themselves, "Is this because our agency is failing or becaus...
View articleYou've likely noticed the reports about partnerships and strategic alliances amid the all the news of stocks plummeting and layoffs. That's because wh...
View articleThrough a deal with San Francisco-based Adgility, the industry leader is poised to offer an all-in-one product for online ad planning, buying, serving...
View articleMany online planners have experienced that sinking feeling when they call the client and find out that a meeting took place between a media vendor and...
View articleWith declining CPM rates and a large amount of ad space unsold, we are officially in a buyer's market. All the sellers are cringing as they read... an...
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