Sandbox's users are loyal, frequent and log on for long sessions -- but SportsLine is seeing bigger bucks in data mining than online media. Read More...
View articleContinuing industry-wide efforts to prove online advertising's ROI, the two firms will sell a combined ad delivery, tracking and retargeting product. ...
View articleHow effective are banner ads in brand building? Can they really work? It depends. But if designed well, banner ads intended for branding can in fact c...
View articleIn most media, direct marketers and brand advertisers are separated. On the Web, no such separation exists. When the Web ad market collapsed early thi...
View articleAffiliate programs as we once knew them are dying. So why read this article? Because like dying dot-coms, the dying affiliate programs are being repla...
View articleFollowing an agreement with Harris Interactive last week, the anti-spam group continues putting its legal fights to rest. Read More...
View articleSkepticism about the viability of the online medium continues to grow, but two industries that should be allocating greater volumes online are healthc...
View articleThe Golden Arches is promoting a new giveaway designed to boost its reputation, in the wake of the "Monopoly" fraud debacle. Read More...
View articleThe worldwide market for Internet security experienced significant growth in the year 2000, thanks to some high-profile virus and hacking incidents. T...
View articleThe "deep Web" -- large dynamic sites with thousands, and sometimes millions, of URLs -- remained "uncrawlable" or invisible to most search engines. U...
View articleFollowing a trend established by the retail industry, offline brands in the financial services industry are proving to be more popular with consumers ...
View articleM-commerce may be little more than a pipe dream for now, but a report by The Intermarket Group found that having a mobile wireless strategy is emergin...
View articleDespite the start of a reconciliation effort, the New York-based Interactive Advertising Bureau and the software firm are again at loggerheads -- with...
View articleRound one begins in a legal fight that could have repercussions throughout the Web publishing industry. Read More...
View articleNearly three-quarters of consumers still need to be convinced that iTV is the indispensable enhancement the industry believes it to be, but a couple o...
View articleWhen it comes to Internet use, Canadians tend not to follow their American neighbors to the south, but have actually adopted online habits similar to ...
View articlethomascook.com sees clicks; EyeWonder moves into e-mail; Ford, Bolt.com conclude contest. Read More...
View articleAn ambitious push will incorporate custom sites, rich media ads, and enhanced CDs. Read More...
View articleReaders' responses to Janet's question in her last article spanned quite a spectrum, indicating that there are a lot of different ways to attack the m...
View articleEver think about how to improve the active rate of your affiliate program? Have you actually done anything to it? If you are not going to work with yo...
View articleOn the heels of lawyers' recommendations to consider legal options, the New York-based Interactive Advertising Bureauis in discussions with the ad sta...
View articleWhen engaging your customers, it’s not just a matter of getting results; it’s about getting the right results. Determining which responses are most im...
View articleVideo-on-demand got a big boost from the August announcement by five of Hollywood's biggest studios that they will make movies available via broadband...
View articleBig Blue wants to pull an "Intel Inside," and has Nintendo's GameCube lined up as the first in its new logo program. Read More...
View articlePartly to diversify its ad options, the Westborough, Mass., online directory is reworking the terms of its 2-year-old pact with the media giant. Read ...
View articleBlink president Ross Garon said the company is not abandoning its free service, which helps users store and organize their personal bookmarks. Read Mo...
View articleMany advertisers with a significant Web presence are hardcore direct-response advertisers. They know exactly how much they want to pay to make a sale....
View articlePaid inclusion has always been a tricky concept to explain. Understanding it is important both to Webmasters and to searchers, as recent changes have ...
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