MBNA America Bank, the largest independent credit card lender in the world,signed a marketing deal valued at up to $100 million with Infoseek Corp.,op...
View articleCatalog companies continue to spend money on their Web sites according to the third annual survey by Catalog Age, even though the Web accounts for a s...
View articlePC Quote Inc. signed to become a member of the DoubleClick Network and will grantDoubleClick non-exclusive rights to market a percentage of the growin...
View articleThe American Advertising Federation (AAF) launched what it called "a sweepingconsumer protection initiative" designed to increase the number of smallm...
View articleTom makes a compelling argument that animated GIFs have gone the way of the dodo. So why are so many agencies still sticking by the standard animated ...
View articleMore on the next frontier in online branding: web syndication. Greg and Emily look at some of the advances in the industry, and how they will enable m...
View articleNew York City-based Internet ad network DoubleClick Inc., which has seen itsstock soar since the first of the year, said that its board of directors h...
View articleHuntington Beach, CA-based Argent Capital Corp. said its plan to acquire 100percent of the common stock of NetVoucher Inc. and its NetVoucher.com "e-A...
View articleNew York City-based 24/7 Media Inc. isacquiring Sunnyvale, CA-based Sift Inc., a provider of e-mail-based directmarketing services, in a $22 million s...
View articleCable & Wireless Plc, thesecond-largest U.K.phone company, said it will boost its U.S. marketing and advertising as itseeks to add phone and Internet ...
View articlePalo Alto, CA-based TRUSTe, an Internetprivacy seal program,said it has developed a new Privacy Statement Wizard tool in collaborationwith MSN LinkExc...
View articleMore than 79.4 million adults, or 38 percent of the US population age 16 and older, are online according to the latest findings from IntelliQuest Rese...
View articleOnline ad software and service company NetGravity Inc. filed a registrationstatement with the Securities and Exchange Commission for a proposed second...
View articleInstead of trying to make the eyeballs come to you, the alternative approach for site publishers is to go where the eyeballs already are -- or will be...
View articleNew York City-based DoubleClickInc. said it has signedpartnerships with 15 clients using "DART for Advertisers," including Dell,USWeb/CKS, Travelocity...
View articleDeborah cuts through the hype on web personalization and points to the potential (and significant) economic benefits. But she doesn't give it a perfec...
View articleOpt-in e-mail marketing company NetCreations Inc. introduced TrackBot,a real-time e-mail response-tracking system that measures the results of itsPost...
View articleWeb measurement firm NetRatingssaid that its BannerTrackservices shows that Bonzi Software had the top-rated banner ad for the week ofFeb. 14. Read Mo...
View article4Internet, which describes itself as a vertical portal network, has joined the@dVENTURE Network, VentureDirectWorldwide's online advertising network. ...
View articleArgent Capital Corp. said it has acquired theNetVoucher.com Advertising System from Optimize Inc. of Birmingham, AL.Financial details were not disclos...
View articleNew York City-based HotSocket Inc. launched what it calls Web-Based Direct Response, a set of tools that offers products directly toconsumers in dedic...
View articleThere is a powerful tool available to marketers, and its name is email. But targeted email is a far different animalfrom the junk mail known as Spam. ...
View articleLike a good guest, the very best email follows certain expected protocol. Nick underscores the best behavior of email communication, and mixes in a fe...
View articleCost-per-click ad network ValueClick launched a new dynamic Web advertising solution that expands the targeting capabilities of the 10,000member netwo...
View articleGiant ad agency holding company Omnicom Group Inc. reported net income for theyear increased 28 percent to $285.1 million in 1998 from $222.4 million ...
View articleThe Internet is gathering steam in Europe, evidenced by scare stories in the local news, easier access, and....surprise!...a greater number of consume...
View articleConvergence is coming. What will it look like on the web? All audio, all the time? Or something more...uh,quiet? Read More...
View articleUnauthorized use of logos and images and use of hidden and visible text topthe list of online brand abuses, according to Alexandria, VA-basedCyveillan...
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