New York City-based 24/7 Media Inc. launched 24/7 Promotions, aturnkey online direct marketing service "that generates qualified customerleads while l...
View articleSanta Barbara, CA-based cost-per-click advertising network ValueClick said it has signed seven newadvertisers and is now serving over 12 million adver...
View articleMarina Del Ray, CA-based Internet advertising firm StreamMedia launched RadicalMail, a streaming e-mail productthat allows recipients to open e-mails ...
View articleAdvertising giant The Interpublic Group of Companies Inc. Wednesday made a $20 million equity investment ininteractive agency Icon Medialab Internatio...
View articleLaurel, MD-based iAtlas Corp., adeveloper of technologieswith the ability to find, refine and verify Internet business information,signed an agreement...
View articleOkay, so you don't really want to read about dating on ClickZ. But Nick sure makes sense when he says that dating isn't entirely unlike the wooing you...
View articleWhile online shopping and trading have become the newest hobbies of Internet users, online tax filing still has a long way to go. Read More...
View articleWant to be a direct marketer online? Welcome one and all! It's there for the taking. It's a snap. It's a piece of cake! Well, actually... no, it isn't...
View articleAre CEOs satisfied with their web sites? Usually, they're not. But some top guns are downright thrilled...and here's why. Read More...
View articleJaffer Ali tells a war story in an online advertising battle with limping, maimed banner ads. Read how he ultimately led the charge to the top of the ...
View articleMBNA America Bank, the largest independent credit card lender in the world,signed a marketing deal valued at up to $100 million with Infoseek Corp.,op...
View articleCatalog companies continue to spend money on their Web sites according to the third annual survey by Catalog Age, even though the Web accounts for a s...
View articlePC Quote Inc. signed to become a member of the DoubleClick Network and will grantDoubleClick non-exclusive rights to market a percentage of the growin...
View articleThe American Advertising Federation (AAF) launched what it called "a sweepingconsumer protection initiative" designed to increase the number of smallm...
View articleTom makes a compelling argument that animated GIFs have gone the way of the dodo. So why are so many agencies still sticking by the standard animated ...
View articleMore on the next frontier in online branding: web syndication. Greg and Emily look at some of the advances in the industry, and how they will enable m...
View articleNew York City-based Internet ad network DoubleClick Inc., which has seen itsstock soar since the first of the year, said that its board of directors h...
View articleHuntington Beach, CA-based Argent Capital Corp. said its plan to acquire 100percent of the common stock of NetVoucher Inc. and its NetVoucher.com "e-A...
View articleNew York City-based 24/7 Media Inc. isacquiring Sunnyvale, CA-based Sift Inc., a provider of e-mail-based directmarketing services, in a $22 million s...
View articleCable & Wireless Plc, thesecond-largest U.K.phone company, said it will boost its U.S. marketing and advertising as itseeks to add phone and Internet ...
View articlePalo Alto, CA-based TRUSTe, an Internetprivacy seal program,said it has developed a new Privacy Statement Wizard tool in collaborationwith MSN LinkExc...
View articleMore than 79.4 million adults, or 38 percent of the US population age 16 and older, are online according to the latest findings from IntelliQuest Rese...
View articleOnline ad software and service company NetGravity Inc. filed a registrationstatement with the Securities and Exchange Commission for a proposed second...
View articleInstead of trying to make the eyeballs come to you, the alternative approach for site publishers is to go where the eyeballs already are -- or will be...
View articleNew York City-based DoubleClickInc. said it has signedpartnerships with 15 clients using "DART for Advertisers," including Dell,USWeb/CKS, Travelocity...
View articleDeborah cuts through the hype on web personalization and points to the potential (and significant) economic benefits. But she doesn't give it a perfec...
View articleOpt-in e-mail marketing company NetCreations Inc. introduced TrackBot,a real-time e-mail response-tracking system that measures the results of itsPost...
View articleWeb measurement firm NetRatingssaid that its BannerTrackservices shows that Bonzi Software had the top-rated banner ad for the week ofFeb. 14. Read Mo...
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