As technology leaps and bounds ahead, trying to develop bespoke content for each new channel can be a headache for content marketers. However, what if...
View articleUp until now, the role of artificial intelligence in marketing has been mainly confined to rule-based calculations and data analysis. But as the sophi...
View articleSince the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But what commercial opportunities do...
View articleMarketers have long talked about the promise of location-based marketing, but for years, employing it has been challenging. That is quickly changing, ...
View articleSign up to Fospha’s Personalization Demo Register today to schedule a quick product demonstration from Fospha. Fospha provides actionable insigh...
View articleDespite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% st...
View articleWhen talking about the huge disruption that is taking place in retail markets today, Amazon is often singled out as the culprit. But Amazon's success ...
View articleSnapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from loca...
View articleClickZ’s most recent webinar, ‘Maximize Your Customer Data: The Personalization Masterclass’, contains practical guidance to help marketers take...
View articleRetail is at war. On one side sit historic brick-and-mortar stores, built from the ground up to become titans of industry. On the other, ecommerce ins...
View articleCompanies large and small are increasingly exploring and experimenting with augmented reality (AR) and virtual reality (VR). Both are emerging technol...
View articleAccount-based marketing (ABM) is gathering steam as a B2B marketing strategy. New technology has enabled businesses to identify, target and advertise ...
View articleMost ‘digital marketing ideas’ or ‘digital marketing strategy’ pieces tend to be written and published at the beginning of the year, when everything’s...
View articleA growing number of companies are using chatbots to market themselves, acquire new customers and drive engagement and sales. But building and operatin...
View articleMary Meeker's annual Internet Trends Report is one of the most highly-anticipated presentations in our industry, and this year a significant section f...
View articleFor years, marketers have scrutinized every aspect of the customer journey--but it is becoming increasingly apparent that just understanding it isn't ...
View articleThe rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker's Inter...
View articleAt times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on yo...
View articleWith the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll lo...
View articleAccording to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts...
View articleMary Meeker’s recently-released Internet Trends 2017 report featured a wealth of statistics analyzing the explosion of popular gaming and what it mean...
View articleIt might seem like the move towards a world run by technology and automation would make brands more distant from the consumers it used to connect with...
View articleA recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...
View articleAccount-based marketing (ABM) is a modern take on classic B2B strategies, bolstered by new technology and a commitment to sales and marketing alignmen...
View resourceOver the last few years, marketing automation has evolved from a ‘nice-to-have’ technology to an essential component of the martech arsenal. But what ...
View articleSign up to Fospha’s Customer Data Platform Demo Register today to schedule a quick product demonstration from the leading Customer Data Platform...
View articleWelcome campaigns are an effective strategy to engage new subscribers and boost brand loyalty, but most businesses aren't realizing their full potenti...
View articleA successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a ...
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