If your business is ready to improve its customer experience in 2017, here are our suggestions on the methods to focus on. Read More...
View articleIf you don’t have a strategy yet, it’s not too late to have one. Here are some research-backed tips to help you boost ecommerce sales during this holi...
View articleDiscount vouchers can be a great lever to grow top line revenues and engage new customers. However, they can also become a highly addictive and danger...
View articleThis is how your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy: Read More...
View articleThis year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year Read More...
View articleArtificial Intelligence might seem like a high-tech and lofty concept, but recent advances in technology have given rise to a number of more everyday ...
View articleThese tools will help you set up a social media campaign allowing to better find, monitor and approach influencers. Read More...
View articleThanksgiving itself has now emerged as an important shopping day, and with Cyber Monday, Cyber Week and even Small Business Saturday all competing wit...
View articleWhat are some of the major developments that are likely to shape multi-channel marketing in 2017? Read More...
View articleFrom the most popular tactics during 2016, to the new strategies we need to apply in 2017. Read More...
View articleWith social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brand...
View articleSo what makes content go viral? And what makes people participate in these phenomena? Read More...
View articleDigital (and in our case search and content) data holds the keys to marketing success. Read More...
View articleAs marketers plan for the year ahead, we’re highlighting the top trends for marketers for 2017, with intelligence tracked by Catalyst Alerts. Read Mor...
View articleWith Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we're now headlong into the all-holiday-all-the-time stream. An...
View articleThe figures are in, and all in all, Brits spent £2.9 billion this Black Friday. But beyond the figures, what lessons can retailers learn from the busi...
View articleBrands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth? Read More...
View articleMarketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, an...
View articleIt probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history. Read Mor...
View articleIt's time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Rea...
View articleLast month, Amazon announced an update to its community guidelines that was intended to end incentivized reviews for all products other than books. Re...
View articleIn this episode of The ClickZ Podcast, join experienced digital strategist James Gurd and hear some practical advice for how you can start to set up a...
View resourceThe way we ask for information is changing. The way we optimise must change too. Read More...
View articleTen steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follo...
View articleEarly mobile video ads were ugly, glitchy and impractical. They were slow-to-load, pushing 3G network technology to the max. Read More...
View articleWhat’s behind a successful data-driven marketing strategy? Read More...
View articleUS Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen...
View articleInstagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemer...
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