Samsung Mobile Exchange Key to Multi-Screen Ad Strategy
Display Advertising

Samsung Mobile Exchange Key to Multi-Screen Ad Strategy

14y Susan Kuchinskas

Samsung Mobile Exchange Key to Multi-Screen Ad Str...

Samsung AdHub signals desire among device manufacturers to snag digital content revenue. Read More...

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Digital Strategy and How to Tell if Your Agency Has Any
Marketing

Digital Strategy and How to Tell if Your Agency Has Any

14y Augustine Fou

Digital Strategy and How to Tell if Your Agency Ha...

How to ensure the marketing tactics your company is deploying are the right ones. Part two in a two-part series. Read More...

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Fine-Tuning Your Segmentation Strategy: 5 Keys to Success
Data insights

Fine-Tuning Your Segmentation Strategy: 5 Keys to Success

14y Andrea Fishman

Fine-Tuning Your Segmentation Strategy: 5 Keys to ...

Make sure you're identifying the factors that may be working against your targeting strategy. Read More...

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5 Strategies to Get Top Keyword Prominence in Asian Languages
Asia

5 Strategies to Get Top Keyword Prominence in Asian Languages

14y Christian Arno

5 Strategies to Get Top Keyword Prominence in Asia...

How to improve your SEO programs. Read More...

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Executing the 2-For-1 Basketball Strategy in Marketing
Asia

Executing the 2-For-1 Basketball Strategy in Marketing

14y Brandon Cheung

Executing the 2-For-1 Basketball Strategy in Marke...

Whether you're preparing for your next pitch or campaign, here are three lessons you can learn from the sport. Read More...

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3 Reasons Companies Don't Have a Mobile PPC Ad Strategy
Paid Search

3 Reasons Companies Don't Have a Mobile PPC Ad Strategy

14y Lisa Raehsler

3 Reasons Companies Don't Have a Mobile PPC Ad Str...

How to overcome what may be holding you back. Read More...

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March Email Madness - 4 No. 1 Seed Strategies
Advanced Email Marketing

March Email Madness - 4 No. 1 Seed Strategies

14y Tal Nathan

March Email Madness - 4 No. 1 Seed Strategies

A prediction for the No. 1 seeds of email marketing. Read More...

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7 Tips for Developing a Killer Keyword Strategy
Search

7 Tips for Developing a Killer Keyword Strategy

14y Ron Jones

7 Tips for Developing a Killer Keyword Strategy

Develop a keyword strategy that will have a much higher success rate and provide you with the results you are looking for. Read More...

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Glitches in 'Kill Romney' Video Illustrate Preparedness
Marketing

Glitches in 'Kill Romney' Video Illustrate Preparedness

14y Kate Kaye

Glitches in 'Kill Romney' Video Illustrate Prepare...

Inside Romney's new fundraising video, and errors you may have missed. Read More...

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3 Examples of Solid B2B Social Business Strategies
Social

3 Examples of Solid B2B Social Business Strategies

14y Dave Evans

3 Examples of Solid B2B Social Business Strategies

A commerce community, an ad-supported social community, and executive thought leadership. Read More...

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Competitor Backlink Analysis for the Web Strategist
Conference Coverage

Competitor Backlink Analysis for the Web Strategist

14y Stephen Croome

Competitor Backlink Analysis for the Web Strategis...

Harvest non-obvious and strategic insights from a commonplace technique. Read More...

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With Streaming Video, Ad Strategies Come Streaming In
Media

With Streaming Video, Ad Strategies Come Streaming In

14y Tessa Wegert

With Streaming Video, Ad Strategies Come Streaming...

The best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services an...

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Sports Illustrated App Reveals Swimsuit Videos
Media

Sports Illustrated App Reveals Swimsuit Videos

14y Susan Kuchinskas

Sports Illustrated App Reveals Swimsuit Videos

Mobile app for iOS and Android offers videos of the 19 shoots. Read More...

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What Bill Belichick Means to Integrated Media Strategies
Marketing

What Bill Belichick Means to Integrated Media Strategies

14y Gavin Ballas

What Bill Belichick Means to Integrated Media Stra...

The New England Patriots coach possesses five leadership traits that would help CMOs effectively manage integrated marketing strategies. Read More...

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JC Penney Promotes New Sales Strategy
Ecommerce

JC Penney Promotes New Sales Strategy

14y Anna Maria Virzi

JC Penney Promotes New Sales Strategy

Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons. Read More...

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Orchestrating Mailings Across Channels to Drive Results
Email

Orchestrating Mailings Across Channels to Drive Results

14y David Daniels

Orchestrating Mailings Across Channels to Drive Re...

Consumers view and interact with brands across multiple channels. Are you prepared? Read More...

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4 Digital Marketing Strategy Tips for 2012
Search

4 Digital Marketing Strategy Tips for 2012

14y Ron Jones

4 Digital Marketing Strategy Tips for 2012

Build out your editorial calendar, review past results, reaffirm business and channel goals, and double-check your tool sets. Read More...

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6 Steps in Developing a Social Media Strategy
Search

6 Steps in Developing a Social Media Strategy

14y Ron Jones

6 Steps in Developing a Social Media Strategy

Having a solid social media strategy can really help make a difference in the success of your campaigns. Start here. Read More...

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Execs & Accounts: IAB, New Media Strategies, iCrossing
Marketing

Execs & Accounts: IAB, New Media Strategies, iCrossing

14y ClickZ News Staff

Execs & Accounts: IAB, New Media Strategies, iCros...

IAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer. Read More...

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Don't Have a Mobile Marketing Strategy? 5 Mobile Tactics You Need Now!
Actionable Analysis

Don't Have a Mobile Marketing Strategy? 5 Mobile Tactics You Need Now!

14y Heidi Cohen

Don't Have a Mobile Marketing Strategy? 5 Mobile T...

Five must-have tactics to ensure you've effectively integrated mobile into your overall marketing plans. Read More...

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Corporate Social Media Strategy
Social

Corporate Social Media Strategy

14y Nick Cifuentes

Corporate Social Media Strategy

Managing social within a business framework. Read More

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Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes
Marketing

Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Li...

14y Jeff Lerner

Your Social Media Strategy Must Go Beyond Twitter ...

A Dunkin' Donuts customer doesn't cry over spilt coffee - but tweets about it. A lesson for marketers. Read More...

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A Guide for Selling Search: 7 Proven Strategies
Asia

A Guide for Selling Search: 7 Proven Strategies

14y Andy Radovic

A Guide for Selling Search: 7 Proven Strategies

As an industry in search, particularly in Asia, we need to pay more attention on selling to be competitive, win new businesses, and drive innovation f...

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Foursquare Rivals Test New Strategies
Social

Foursquare Rivals Test New Strategies

14y Christopher Heine

Foursquare Rivals Test New Strategies

Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins. Read More...

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Google Mirrors Facebook's Deals Aggregation Strategy
Marketing

Google Mirrors Facebook's Deals Aggregation Strategy

14y Christopher Heine

Google Mirrors Facebook's Deals Aggregation Strate...

Hopes personalization moves sales needle for Offers. Read More...

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The Best Holiday Marketing Strategy
Social

The Best Holiday Marketing Strategy

14y Sundeep Kapur

The Best Holiday Marketing Strategy

Four ideas on how to engage with your customers during the upcoming holiday season. Read More...

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AKQA, Audi Tap Driver Frustration With Real-Time Index
Automotive

AKQA, Audi Tap Driver Frustration With Real-Time Index

15y Joan Voight

AKQA, Audi Tap Driver Frustration With Real-Time I...

Partnership with MIT lab leads to unique branded data visualization project. Read More...

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Is Your SEO Keyword Strategy In Line With Your Behavioral Targeting Segments?
Data insights

Is Your SEO Keyword Strategy In Line With Your Behavioral Targeting Segment...

15y Andrea Fishman

Is Your SEO Keyword Strategy In Line With Your Beh...

A few primary areas of alignment are critical to ensure effective connections between your SEO and behavioral marketing program. Read More...

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