This is what a customer data platform (CDP) is designed to do
This is what a customer data platform (CDP) is des...
Customer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — is aimed at helping marketers understand the role of a ...
View articleBest Practice: Four ways to leverage lifecycle marketing
Best Practice: Four ways to leverage lifecycle mar...
Tracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...
View articleThe B2B content that can help your sales team close
The B2B content that can help your sales team clos...
B2B content that’s tied to specific stages of the buying cycle can help buyers complete the circuitous path from problem identification/awareness to c...
View articleWhy podcasting should be your content engine
Why podcasting should be your content engine
Lindsay Tjepkema, CEO of Casted, on how to modernize their content marketing strategies and why now is the time to invest in podcasting. Read More...
View articleThe Trade Desk SVP helps agencies understand the changing trends in media c...
The Trade Desk SVP helps agencies understand the c...
The Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 ...
View articleHow COVID is helping marketers prioritize consumer privacy
How COVID is helping marketers prioritize consumer...
Ross Shanken, Founder & CEO of Jornaya, examines current and future data privacy regulations. Read More...
View articleKey Insights: Amazon search-scape and factors motivating consumers
Key Insights: Amazon search-scape and factors moti...
The current Amazon search-scape shows consumers turning back to normal non-corona keywords. A granular view of how ecommerce retailers can target each...
View articleA step back: IDFA’s impact on the advertising ecosystem
A step back: IDFA’s impact on the advertising ecos...
Lomit Patel, Vice President of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertisin...
View articleIn a stay-at-home world, mobile marketing matters. Here’s why...
In a stay-at-home world, mobile marketing matters....
Norman Guadagno, CMO of Acoustic, details why mobile marketing should be an integral component of a brands' marketing automation efforts. Read More...
View article5 ways AI to improving conversions for ecommerce businesses
5 ways AI to improving conversions for ecommerce b...
From leveraging predictive analytics to improve the product offerings to good inventory management and smart demand prediction, we look at five ways A...
View articleWhat to consider when marketing to multicultural audiences
What to consider when marketing to multicultural a...
With their populations growing, multicultural consumers present a major opportunity for auto marketers to increase sales and brand loyalty—but only if...
View articleLeveraging the authority of LinkedIn influencers for B2B
Leveraging the authority of LinkedIn influencers f...
Consider all aspects of the sales funnel when collaborating with authoritative LinkedIn influencers for the purposes of successful B2B marketing. Read...
View articleHow to influence C-level decision makers in B2B marketing?
How to influence C-level decision makers in B2B ma...
A thorough guide to influential B2B marketing using multi-dimensional tactics and an improved marketing strategy aimed for C-level decision makers. Re...
View articleThe 12Ps of marketing technology (martech)
The 12Ps of marketing technology (martech)
Based on her experience, our Advisory Board member Colleen Scollans developed a 12-step process for implementing martech (12Ps of Marketing Technology...
View articleThe Social Advertiser's Guide to the 2020 Holiday ...
Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Read More...
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Casted
Casted is the content marketing platform built to empower marketers to access, a...
View VideoHow to conduct a digital marketing audit: Advice from industry experts
How to conduct a digital marketing audit: Advice f...
Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digita...
View articleMeasurement in a post-third-party ecosystem: Why your current benchmarks ar...
Measurement in a post-third-party ecosystem: Why y...
Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...
View articleAuthenticity is key: How has consumer sentiment changed in 2020?
Authenticity is key: How has consumer sentiment ch...
Merkle's Rives Martin details their new findings highlighting the importance of brand authenticity and reputation, product quality, and price. Read Mo...
View articleKey Insights: Retail giants closed on Thanksgiving 2020, ecommerce set to s...
Key Insights: Retail giants closed on Thanksgiving...
Walmart will be closed on Thanksgiving 2020, Android devices to surpass one billion hours on shopping apps, real-time marketing insights to help ecomm...
View articleWhat the holiday shopping season will look like in 2020
What the holiday shopping season will look like in...
As the 2020 holiday shopping season approaches, we’ve gathered some trends from the first half the year to help retailers align themselves with shoppe...
View articleTech talk with OnCrawl: The role of SEO in the greater digital marketing sp...
Tech talk with OnCrawl: The role of SEO in the gre...
In our latest Tech Talk, Laura Bony, OnCrawl's Head of Sales, North America discusses their SEO tool's offerings, challenges it helps businesses overc...
View articleThe ultimate brand guide to helping consumers achieve data harmony
The ultimate brand guide to helping consumers achi...
Five imperatives for navigating the future of data Read More...
View articleWhy marketing will improve thanks to the death of third-party cookies
Why marketing will improve thanks to the death of ...
Alex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...
View articleFive ways brands can win in the new ecommerce world
Five ways brands can win in the new ecommerce worl...
Paula Hunsche, SVP Client Engagement at Catalyst, shares five ways that marketers can succeed in this dual world of retail to increase both online and...
View articleComputer vision brings shoppable video to life
Computer vision brings shoppable video to life
Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...
View articleIt’s time to reevaluate your content management system (CMS)
It’s time to reevaluate your content management sy...
A reliance on digital is our “new normal” due to COVID-19. Discover the five capabilities your CMS needs to withstand our foreseeable future. Will you...
View articleFour steps to ABM fueled targeting for B2B marketers
Four steps to ABM fueled targeting for B2B markete...
ABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach. Read...
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