GoTo.com, a leading performance-based search provider, expects to exceed projected first-quarter sales. Adam points out the uniqueness of its services...
View articleUndeliverables. Bounce-backs. Whatever you call them, out-of-date or incorrect email addresses are one of the biggest challenges facing email marketer...
View articleElectronic procurement reduces purchasing costs and time by more than 70 percent, according to a study by Aberdeen Group, so it should come as no surp...
View articleIt's been said that absolute power corrupts absolutely. But once women get their share and begin to exercise it, one thing becomes absolutely clear: P...
View articleWant to know what's what in the U.K. market? What's hot, what's not? In Part 3 of her series, Laurel features the ground-level perspective of a sales ...
View articleNetValue and comScore will purchase assets of the metrics firm. Read More...
View articleWhile there is no magic recipe for creating a great marketing plan, Neil shares some tips on how to create a plan that pulls together all marketing di...
View articleWhat does Tupperware have to do with Web site content? Well, before you dismiss the T-ware event, Susan suggests considering its present-day incarnati...
View articleMiller Lite and Sony Pictures are turning to design shops to create branded online games -- which some think could become the future of Internet adver...
View articleWhen working with online creative, there's a huge factor that differentiates a great idea executed well from one that is executed poorly: the technolo...
View articleThe Emeryville, Calif.-based company follows Big Blue's lead in a campaign to build excitement around its integration offerings. Read More...
View articleIn the wake of Napster's legal woes, a song-swapping music distribution play lands a marketing deal with a major record label. Read More...
View articleWant to improve the user experience on your site? Apply Maslow's theory of human needs to create a hierarchy of user needs focused on your site and us...
View articleDigital TV will surpass PC-based Internet penetration in Western Europe by 2005, making DTV-based interactive services, the more popular means ofacces...
View articleWhether the techno-utopia of gadget interoperability being promoted by Bluetooth developers will become a reality or not remains to be seen, but the E...
View articleThe e-mail marketing firm aims to parlay its 34 million e-mail addresses into a new offering -- but raises spam issues while doing so. Read More...
View articleThe move could be a preview to further expansion of its fledgling Research unit, based on products from @plan and comScore. Read More...
View articleTrust is a big issue, and marketers are worried about achieving balance in the aggressive growth, push-based ethics of today's dot-com world. To find ...
View articleDana had no intention of exploring domain names or cybersquatting, but his research discloses the dimensions of the difficulties with both. Read More...
View articleAd-serving giant moves to close holes and reassure advertising customers. Read More...
View articleNow that you’ve got a clear sense of the importance of your customer data, it’s time to lay out a solid strategy for building an effective CRM model. ...
View articleThe online ad market is taking its share of knocks, but the media's death knell is premature. By revitalizing your marketing efforts, you can turn an ...
View articleIn a depressing reminder of the current state of affairs, the cash-strapped online couponer -- one of the strongest players in its field -- cut an add...
View articleIt's the first time a music label will promote its artists through a strategicmarketing agreement with the African-American content portal. Read More...
View articleWho doesn't have problems with English spelling? Some say there's a solution: cut spelling, in wich th basic shape of most words is not fundmently alt...
View article24/7 Media and a European research outfit point to a new study that suggests online advertising's branding potential. Read More...
View articleThere's a world of communications technology out there, often in places you might least expect. It may seem a chaotic world, but there's a message in ...
View articleHere's one way to create a powerful email marketing program: Consolidate your databases and tie your referral program into that database. It's cost ef...
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