Much has been made of the relationship between the Internet and television viewers, but what about fans of the big screen? According to Cyber Dialogue...
View articleSetting up an Internet web site used to be like setting up a hot dog stand in the desert: The problem was to find customers. The business environment ...
View articleMainstream entertainment with content specifically designed for the Internet will proliferate substantially in the next year, according to Gemini Cons...
View articleCentral Media Incorporated (CMI), a business-to-business firm serving thebroadcast, advertising and production industries, on Tuesday tapped DDB Seatt...
View articleFor the last few years most online advertising has been either branding or direct response with one thing remaining constant: testing. Because of surp...
View articleAdforum.com, a portal for theadvertising industry, this week launched AdFolio, an online library of 3,800creative executions. Read More...
View articleOne of the biggest curiosities of our time is the (so far successful) resistance of higher education to the demands of the Internet. The gross ineffic...
View articleAn advertisement for Epinions.com, inwhich a woman demonstrates using a breast pump, has been banned from tentelevisionstations and cable networks, ei...
View articleInternet-only bank player NetBank onMonday inked a wide-ranging portal deal with America Online, which places NetBank'sproducts and services across fi...
View articleIf your site is generating traffic, it's generating inbound emails. Inbound from your customers and prospects. And if you have a 1-800 number, you're ...
View articleAs business-to-business transactions continue to outpace business-to-consumer transactions in e-commerce, it should come as no surprise that online ad...
View articleFirst MSN showed people trapped in a house and living solely through its Web site, and now drugstore.com is launching a $30 million national campaign ...
View articleA study commissioned by the ASP Industry Consortium and conducted by Ovum took a look at two of the Internet's hottest markets: Europe and ASPs. You'l...
View articleEntryPoint, the downloadabletoolbar company that resulted from the idealab!-brokered marriage of eWallet andPointCast, on Monday kicked off the first ...
View articleDomain name registrar register.comon Monday launched a multi-million dollar print campaign aimed at sellingts business-to-business services. Read More...
View articleMost mergers make no sense. Investment bankers and arbitrageurs see mergers as a way to get fees or quick profits. The urge to merge can cause managem...
View articleConsumers are interested in minimizing clutter and maximizing incentive, whereas advertisers want to show their ads to as many people in their target ...
View articleAl Gore is taking on "Big Internet," the Internet business community that over the last four years has spawned more billionaires than most decades hav...
View articleAre you ready to do business on the Internet? The answer may be "No." And that's OK. Greg and Emily tell you how to progress through three phases in l...
View articleWhat's a banner ad worth? It depends, compared to what a television commercial, billboard ad, store display sign or radio spot is worth. It seems that...
View articleDisney's GO.com onThursday tapped Cliff Freeman &Partners to be the advertising agency for the GO Network, and appointedDoug De Vito to work with the ...
View articleDot-com fever has significantly altered the ad-buying landscape. Investors love to see partnerships, advertising or strategic relationships with the b...
View articleLester Wunderman, direct marketing pioneer and founder of Wunderman Cato Johnson, on Tuesday plungedinto the online world by launching I-behavior, a f...
View articleResearch firm Jupiter Communications onThursday formally launched its new brand identity -- a diamond perforatedby two rows of dots, followed by the J...
View articleSmall businesses represent a huge market for ASPs, but there are still hurdles to clear. According to Cahners In-Stat, ASPs need to partner with well-...
View articlePut the world's two hottest technologies -- the Internet and wireless communications -- together and you get a lot of hype. Everyone is talking about ...
View articleHow do you as a site publisher develop a profitable, sustained, win-win sponsorship program for a client? Like developing an ongoing relationship with...
View articleProduct information and advice site Productopia on Monday launched a $4million print, television, and outdoor campaign, which will appear in SanFranci...
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