Unicast Names Senior VP for Marketing
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Unicast Names Senior VP for Marketing

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Unicast Names Senior VP for Marketing

Unicast Communications Corp. , aprovider of Internet advertising technologies (including AdController), saidEduardo G. Samame joined the company as se...

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THINK New Ideas Selected By International Paper
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THINK New Ideas Selected By International Paper

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THINK New Ideas Selected By International Paper

THINK New Ideas Inc. said thatthe company was selected by International Paper to develop and implementan online strategy for International Paper's Ham...

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U S WEST Recruits College Students With Music-Based Web Site
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U S WEST Recruits College Students With Music-Based Web Site

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U S WEST Recruits College Students With Music-Base...

U S WEST is using virtual roadtrips and real music at a new Web site called bheard.com , that features an interestingrecruitment advertising approach ...

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Safeguard Scientifics Invests in US Interactive
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Safeguard Scientifics Invests in US Interactive

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Safeguard Scientifics Invests in US Interactive

US Interactive said that Safeguard Scientifics Inc. , a strategicinformation systems company, acquired a 15% equity stake in the company. Read More...

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net.Genesis Delivers net.Analysis For IBM AIX
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net.Genesis Delivers net.Analysis For IBM AIX

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net.Genesis Delivers net.Analysis For IBM AIX

net.Genesis Corp. deliverednet.Analysis for the AIX platform, IBM's UNIX operating system. Read More...

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Science Fact More and More Resembles Science Fiction
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Science Fact More and More Resembles Science Fiction

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Science Fact More and More Resembles Science Ficti...

Remember the three-dimensional virtual data palaces described in WilliamGibson's seminal book "Neuromancer?" The book that coined the word"cyberspace?...

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IAB Seeks Nominations for Nine Board Slots
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IAB Seeks Nominations for Nine Board Slots

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IAB Seeks Nominations for Nine Board Slots

The Internet Advertising Bureau (IAB) issueda call for nominations to fill the seats of nine directors whose terms expirethis fall. Read More...

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AdForce, Euroserve Launch Ad-Serving Data Center in Frankfurt
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AdForce, Euroserve Launch Ad-Serving Data Center in Frankfurt

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AdForce, Euroserve Launch Ad-Serving Data Center i...

Ad management service company AdForce said that its European partners,Euroserve Media GmbH and ADTECH Advertising Service GmbH, launched acentralized ...

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FTC Likely to Step In on Privacy Issues
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FTC Likely to Step In on Privacy Issues

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FTC Likely to Step In on Privacy Issues

The New York Times reports thatthe Federal Trade Commission has "all but decided"that it is going to part company with the Clinton administration over...

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IllusionFusion! Launches Major Interactive Effort
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IllusionFusion! Launches Major Interactive Effort

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IllusionFusion! Launches Major Interactive Effort

IllusionFusion! saidthat it adopted a new, integrated corporate strategy to capitalize on what itsees as the forthcoming boom in broadband communicati...

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Flycast Launches Rich Media Program
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Flycast Launches Rich Media Program

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Flycast Launches Rich Media Program

San Francisco-based ad network Flycast Communications Corp. said itlaunched a broad range of rich media initiatives that simplify the developmentand e...

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America Online and CBS Join to Promote Fall TV Sked
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America Online and CBS Join to Promote Fall TV Sked

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America Online and CBS Join to Promote Fall TV Ske...

America Online and CBS said they are launching the "AOL/CBS TuneIn!" campaign, a first-of-its-kind online promotion to celebrate CBS's fallpremiere we...

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Ogilvy & Mather Throws a Virtual Anniversary Party
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Ogilvy & Mather Throws a Virtual Anniversary Party

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Ogilvy & Mather Throws a Virtual Anniversary Party

Ogilvy & Mather Advertising is celebrating its 50th anniversary with acommemorative Web site and virtual office party designed by OgilvyInteractivePar...

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X-ceed Acquires Zabit & Associates for $29.5 Million
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X-ceed Acquires Zabit & Associates for $29.5 Million

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X-ceed Acquires Zabit & Associates for $29.5 Milli...

X-ceed Inc. , the acquisitiveinteractive company being directed by Scott Mednick, the founder and formerchairman and CEO of THINK New Ideas, acquired ...

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Leap Group Revenues Up 18.7%
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Leap Group Revenues Up 18.7%

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Leap Group Revenues Up 18.7%

Internet advertising agency The Leap Group Inc. said that its second quarter revenues rose 18.7% to $9.0 million, up from $7.6 million for the same qu...

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CONE Interactive Wins Three New Clients
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CONE Interactive Wins Three New Clients

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CONE Interactive Wins Three New Clients

CONE Interactive said it added theRolling Stone Network, VitaSave and iBaby to its client list. Billings werenot disclosed. Read More...

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Bertelsmann Online Hires i-traffic as U.S. AOR for Online Ads
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Bertelsmann Online Hires i-traffic as U.S. AOR for Online Ads

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Bertelsmann Online Hires i-traffic as U.S. AOR for...

i-traffic inc. in New York City said itwas selected to handle all U.S. online advertising, alliances andcustomer acquisition for BOL , the planned glo...

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Internet Publishers Establish New Awards Event
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Internet Publishers Establish New Awards Event

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Internet Publishers Establish New Awards Event

Mecklermedia's Internet.com , ChannelSeven.com , ICONOCAST , @NY, eMarketer.com , and The Industry Standard announcedthe Momentum Celebration and Awar...

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Adauction.com Names Marketing Vice President
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Adauction.com Names Marketing Vice President

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Adauction.com Names Marketing Vice President

Adauction.com named NeilCohen as vice president of sales and marketing, and Lori Nelson as seniordirector of business development. Read More...

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Synergy Brands Retains Gordacom for Online Marketing
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Synergy Brands Retains Gordacom for Online Marketing

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Synergy Brands Retains Gordacom for Online Marketi...

Synergy Brands Inc. said it retained Gordacom Consulting Inc. to assist Synergy in the marketing of its Gran Reserve Cigars, handmade in the Dominican...

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Philips Electronics Launches $100 Million U.S. Ad Blitz
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Philips Electronics Launches $100 Million U.S. Ad Blitz

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Philips Electronics Launches $100 Million U.S. Ad ...

Philips Electronics said its new $100million-plus U.S. advertising campaign, including an Internet component,starts this week, "representing the most ...

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Marketers Told to Protect Kid Privacy Online
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Marketers Told to Protect Kid Privacy Online

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Marketers Told to Protect Kid Privacy Online

Advertisers and agencies making online sales pitches to children are beingtold to toughen their privacy policies or expect to see growing demands from...

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InterVU to Launch Video And Rich Media Publishing System
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InterVU to Launch Video And Rich Media Publishing System

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InterVU to Launch Video And Rich Media Publishing ...

InterVU Inc. said it plans tolaunch a video and rich media publishing system in response to increasingmarket demand. Read More...

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24/7 Media Inc. Adds Netscape Inventory
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24/7 Media Inc. Adds Netscape Inventory

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24/7 Media Inc. Adds Netscape Inventory

Ad network 24/7 Media Inc. announced arelationship with Netscape Communications Corp. , in which 24/7will sell multiple key advertising sections of th...

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SharpVision Plans Seven-Figure Marketing Campaign
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SharpVision Plans Seven-Figure Marketing Campaign

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SharpVision Plans Seven-Figure Marketing Campaign

SharpVision said it will back its newDigital Television (DTV) product line and its dealers with a million-dollarintegrated marketing plan this fall. R...

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E*TRADE Launching $100 Million Integrated Campaign
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E*TRADE Launching $100 Million Integrated Campaign

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E*TRADE Launching $100 Million Integrated Campaign

As expected, E*TRADE Group Inc. announced a $100 million integrated ad campaign to launch its new destination Web site-- 'the new E*TRADE.' Read More...

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Greenfield Launches Online Brainstorming Service for Market Research
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Greenfield Launches Online Brainstorming Service for Market Research

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Greenfield Launches Online Brainstorming Service f...

Greenfield Online Inc. launched MindStorm, an online brainstorming service designed to allow marketers, advertisers and product developers to conduct ...

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Infoseek Signs $26 Million Deal with WebTV
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Infoseek Signs $26 Million Deal with WebTV

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Infoseek Signs $26 Million Deal with WebTV

Infoseek said its $26 million deal withMicrosoft Corp.'s WebTV Networks Inc. will allow it to assumemanagement of advertising sales for online search ...

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