Advertisers and agencies making online sales pitches to children are beingtold to toughen their privacy policies or expect to see growing demands from...
View articleInterVU Inc. said it plans tolaunch a video and rich media publishing system in response to increasingmarket demand. Read More...
View articleAd network 24/7 Media Inc. announced arelationship with Netscape Communications Corp. , in which 24/7will sell multiple key advertising sections of th...
View articleSharpVision said it will back its newDigital Television (DTV) product line and its dealers with a million-dollarintegrated marketing plan this fall. R...
View articleAs expected, E*TRADE Group Inc. announced a $100 million integrated ad campaign to launch its new destination Web site-- 'the new E*TRADE.' Read More...
View articleGreenfield Online Inc. launched MindStorm, an online brainstorming service designed to allow marketers, advertisers and product developers to conduct ...
View articleInfoseek said its $26 million deal withMicrosoft Corp.'s WebTV Networks Inc. will allow it to assumemanagement of advertising sales for online search ...
View articleEnhanced Services Company Inc. said that it has completed the acquisition of the assets of Zulu-tek Inc. , in a transaction valued at approximately $3...
View articlePowerAdz.com and AdQuest said that they merged, creatingwhat they called "the largest provider of Internet classified services toregional newspapers i...
View article@Home , a provider of high-speed Internetaccess via the cable TV infrastructure, is teaming up with seven name-brandadvertisers to test the effectiven...
View articleX-ceed Inc. said it acquired Mercury Seven Inc. , parent of marketingsite ChannelSeven.com. Read More...
View articleWestern International Media , a subsidiary ofThe Interpublic Group of Companies Inc., said it acquired a significantminority interest in Zentropy , an...
View articleSkyline Multimedia Entertainment Inc. insaid it entered into an exclusive co-marketing agreement with InfoSpace . Financial arrangements were notdiscl...
View articleiMALL Inc. said itexpanded the scope of its marketing and retailing agreement with animalhouse.com . Read More...
View articleAd network Flycast Communications said that itreceived U.S. patent protection for its real-time Internet Advertising system. Read More...
View articleFoote, Cone & Belding San Francisco (FCB) said that ZDTV , an affiliate of Ziff-Davis, awarded its estimated $10 million brand development, advertisin...
View articleBiztravel.com , an Internetcompany for frequent business travelers, named Sraboni "Renee" Flemish assenior vice president of sales and marketing and J...
View articleAuction Universe said it plans a $10 million marketing campaign to promote its site re-launch on Sept. 16. Read More...
View articleAdQuest Classifieds , asupplier of Internet classified services for newspapers, said it signedits 600th newspaper customer. Read More...
View articleIn a move designed to attract more national brand-name Web site publishers, 2CAN Media Inc. formed PinnacleInteractive, a new division created to give...
View articleSnap! , the directory, search and navigation service jointly owned and operated by CNET Inc. and NBC, selected Saatchi & Saatchi as agency of record. ...
View articleThis reward-marketing patent business may well end up inthe laps of thelawyers as first CyberGold and now Netcentives announced patents forvarious rel...
View article7th Level Inc. named THINK New Ideas to execute an integrated,interactive marketing campaign in conjunction with the release of its newAgent 7 rich me...
View articleHayes & Associates , an interactive marketing consulting firm, signed an agreement with intranet developer Cyberphilia , to develop the positioning an...
View article9 Net Avenue , a provider of Web hosting and Internet commerce services, named Spirals Inc. as its advertising agency of record. Read More...
View articleNarrowline , a transaction and Internetresearch company, and NetRatings , a Web-audience measurement and research firm, formed a strategic alliance de...
View articleEnhanced Services Company Inc. said it executed a binding agreement to acquire all of the assets of Zulu-tek Inc. , owner of the former SOFTBANK Inter...
View articleOnHealth Network Co. in Seattle said thatDr. Scholl's Foot Care Products, a business unit of Schering-Plough HealthCareProducts Inc. signed on as a sp...
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