Sites That Bring Surfers Back
The majority of the top Digital Media/Web sites ranked by loyalty are online proprietary areas and channels, according to Media Metrix.
The majority of the top Digital Media/Web sites ranked by loyalty are online proprietary areas and channels, according to Media Metrix.
The majority of the top Digital Media/Web sites ranked by loyalty are online proprietary areas and channels, according to Media Metrix.
The loyalty measure, or “Average Usage Days,” is a standard Media Metrix frequency measure defined as the average number of days a person returns to a Web site, channel, or application within a month. More than 30 percent of the Top 50 sites ranked by loyalty are online proprietary areas; of those, 75 percent are America Online channels.
The “Average User Day” metric provides media planners, Web sites, Web advertisers, and e-commerce marketers with a valuable measure of visitor loyalty and competitive intelligence by quantifying the average number of days that users return to a site during a reporting period.
| Top 50 Digital Media Properties Ranked by Average Usage Days Per User April 1999 |
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|---|---|---|---|
| Rank | Digital Media/Site | Average Usage Day/Visitor (loyalty) |
Unique Visitors (000) |
Total Digital Media and Web Sites | 13.7 | 64,968 |
| 1. | ICQ Application | 11.8 | 9,343 | 2. | AOL Buddy List | 11.5 | 19,222 | 3. | Pointcast Application | 11.8 | 9,343 | 4. | AOL Main Menu | 9.8 | 19,819 | 5. | AOL Instant Messenger Application | 9.7 | 15,683 | 6. | AOL E-mail | 9.5 | 20,304 | 7. | Juno Application | 9.3 | 7,042 | 8. | Prolaunch.com | 8.9 | 711 | 9. | Prodigy Classic Proprietary | 7.6 | 600 | 10. | MSN | 6.7 | 565 | 11. | Hotmail.com | 6.6 | 11,638 | 12. | Drudgereport.com | 6.3 | 716 | 13. | Sandbox.net | 6.2 | 513 | 14. | AOL Instant Message | 5.9 | 13,846 | 15. | Yahoo.com | 5.7 | 30,893 | 15. | Netscape.com | 5.7 | 18,676 | 17. | MSN.com | 5.5 | 22,046 | 19. | Bellsouth.net | 5.2 | 856 | 19. | Schwab.com | 5.1 | 816 | 20. | AOL Favorite Places | 5.1 | 11,275 | 22. | Pacbell.net | 5.0 | 572 | 23. | AOL Member Directory | 4.9 | 9,214 | 23. | AOL Channel – News | 4.9 | 15,257 | 23. | AOL Channel – Personal Finance | 4.9 | 9,464 | 26. | MSN Gaming Zone Application | 4.8 | 613 | 26. | ATT.net | 4.8 | 3,595 | 26. | Wellsfargo.com | 4.8 | 740 | 26. | Unitedmedia.com | 4.8 | 504 | 30. | Homepage.com | 4.6 | 625 | 31. | Netaddress.com | 4.5 | 803 | 31. | AOL Downloads/ Flash Sessions |
4.5 | 13,914 | 33. | ESPN | 4.4 | 4,168 | 33. | Planetdirect.com | 4.4 | 692 | 33. | Lotus.com | 4.4 | 584 | 36. | E*Trade | 4.3 | 1,603 | 36. | AOL Newsgroup | 4.3 | 13,041 | 38. | Honesty.com | 4.1 | 897 | 39. | Excite | 4.0 | 15,312 | 39. | ICQ.com | 4.0 | 5,678 | 39. | Money Central | 4.0 | 2,418 | 42. | Prodigy.net | 3.8 | 1,723 | 42. | Juno.com | 3.8 | 1,099 | 42. | Netzero.net | 3.8 | 805 | 45. | Greenfieldonline.com | 3.7 | 1,042 | 45. | AOL Channel – Teens | 3.7 | 7,757 | 47. | Compuserve.com | 3.6 | 2,763 | 47. | Washingtonpost.com | 3.6 | 1,904 | 47. | Intellicast.com | 3.6 | 1,727 | 47. | CNNfn.com | 3.6 | 1,471 |
| Source: Media Metrix
Notes: AOL Welcome Screen and AOL Goodbye Screen would be numbers 1 and 4. Digital Media includes users of the Web, proprietary online services, or other ad-supported digital applications such as email services and CD-ROM. Unique visitors is the actual number of total users who visited the Web site once in a given month. All unique visitors are unduplicated (only counted once) and are in thousands. Average user days are the average number of days the average person returns to a Web site, channel, or application within a month. |
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