Spain's Surfing Surge
Education and career sites lead the nation's estimated 14 million users to the Web.
Education and career sites lead the nation's estimated 14 million users to the Web.
Spain is enjoying an Internet penetration surge, with Nielsen//NetRatings reporting that usage has risen from roughly 25 percent in 2002 to 33 percent, and nearly half of the estimated 14 million surfers access the Web every month.
| Spain’s Average Web Usage, July 2003, Home | ||
|---|---|---|
| Number of Sessions Per Month | 19 | |
| Number of Domains Visited Per Month | 50 | |
| Time Spent Per Month | 10:13:20 | |
| Time Spent During Surfing Session | 00:32:32 | |
| Duration of a Page Viewed | 00:00:55 | |
| Active Internet Universe | 6,713,663 | |
| Current Internet Universe Estimate | 13,986,724 | |
| Source: Nielsen//NetRatings | ||
Nielsen//NetRatings found the most dramatic growth has been among visits to education and careers sites, with 30 percent of Spanish surfers visiting an education or jobs Web site in May 2003, compared to 20 percent the year before. Entertainment sites are also strong in the Spanish market, with over 50 percent of surfers now visiting one each month.
While online retail has been weak in Spain, the country’s outstanding e-commerce performer is local department store El Corte Ingles, which has a 7 percent reach. June 2002 findings from TNS Interactive indicate that 10 percent of Spain’s Internet users are shopping online, primarily buying theater tickets, books, and music. Respondents to TNS Interactive’s shopping survey cited reluctance to provide credit card details as the main deterrent to e-commerce.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleThe idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View article
Leave a Reply
You must be logged in to post a comment.