Strong Growth for Twitter's Mobile Audience

Traffic to Twitter from mobile devices has grown 62 percent since mid-April, according to data released by the social network itself. The leap follows its decision to launch its own branded mobile applications earlier this year,

The company says 46 percent of its active users now make use of its network via their mobile devices on a regular basis, and that 16 percent of all new users now begin using the site on mobile devices alone. That figure represents a far greater portion than the 5 percent that did so in April.

Twitter credits the growth of its mobile audience to the launch of its branded mobile applications, which it began rolling out in April with the launch of its Twitter for iPhone app. Following that, it went on to launch dedicated clients for BlackBerry and Android devices also.

Overall, however, the Twitter.com website still accounts for the vast majority of the network’s use, with 78 percent of its members logging on in August. Following that, the mobile website was the second most frequented access point, used by 14 percent of users, followed by SMS, and the Twitter for iPhone application, both used by 8 percent of users.