Study: More People 65 and Older Flock to the Web
Nielsen finds the number of seniors online increased by more than 55 percent over a five-year period.
Nielsen finds the number of seniors online increased by more than 55 percent over a five-year period.
The number of U.S. Internet users aged 65 and older increased more than 55 percent between November 2004 and November 2009, according to data from Nielsen. The measurement firm estimates that 17.5 million seniors are now online, compared with 11.3 million five years ago.
In addition, people ages 65 and over are spending more time on the Web. Nielsen reckons time spent online among seniors has grown 11 percent in the last five years, from around 52 hours per months in 2004 to over 58 hours in 2009.
The study shows that six million more seniors are using the Internet compared to five years ago. Below are the top 10 online destinations visited by U.S. users over 65 during November 2009.
| Top 10 Online Destinations Visited by U.S. Users 65+, November 2009 | ||
|---|---|---|
| Site | Unique Audience (000) | |
| Google Search | 10,253 | |
| Windows Media Player | 8,241 | |
| 7,946 | ||
| YouTube | 7,668 | |
| Amazon | 5,679 | |
| Yahoo Mail | 5,638 | |
| Yahoo Search | 5,583 | |
| Yahoo Homepage | 5,383 | |
| Bing Web | 4,510 | |
| Google Maps | 4,397 | |
| Source: Nielsen Online, 2009 | ||
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