SXSW 2014: Omnicom Digital’s CEO Talks Instagram Partnership
Omnicom Digital's chief executive Jonathan Nelson discusses the recent deal with Instagram. He reveals why the partnership has happened, as well as how it will work.
Omnicom Digital's chief executive Jonathan Nelson discusses the recent deal with Instagram. He reveals why the partnership has happened, as well as how it will work.
Earlier this week, Omnicom revealed that it was partnering with Instagram in a major advertising deal that is worth tens of millions of dollars (there have been contradicting reports about how much exactly). Spanning an initial one-year period, the partnership marks the photo-sharing platform’s first paid ad program.
But how will the partnership work? Who will control the ads? What about effectiveness measurement? ClickZ sat down with Jonathan Nelson, chief executive of Omnicom Digital, to find out the answers to the above questions and more. Watch the video below to hear what he had to say.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceUnderstanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev...
View articleIn today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce ...
View articleIn today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...
View articleMarketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...
View articleWhen Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investm...
View articleHere are some examples of campaigns of local and small businesses that are rocking social media. Read More...
View articleAmerican Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articleSince its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in. Read More...
View article
Leave a Reply
You must be logged in to post a comment.