Why the time is right for augmented reality (AR) in marketing
AR & VR

Why the time is right for augmented reality (AR) in marketing

5y Faisal Galaria

Why the time is right for augmented reality (AR) i...

Augmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing. Read Mo...

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5G-powered future of OTT entertainment and advertising: What is on the horizon?
Digital Advertising

5G-powered future of OTT entertainment and advertising: What is on the hori...

5y Daniel Elad

5G-powered future of OTT entertainment and adverti...

5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...

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How edge computing will overhaul traditional customer experiences
Analytics

How edge computing will overhaul traditional customer experiences

6y Philip Say

How edge computing will overhaul traditional custo...

Philip Say, VP of Innovation Product Management at Sutherland Labs, shows how edge computing is slated to overhaul traditional customer experiences. O...

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How marketers should prepare for 5G
Emerging Technology

How marketers should prepare for 5G

6y Tom Treanor

How marketers should prepare for 5G

Arm Treasure Data’s Global Head of Marketing Tom Treanor shares steps marketers should be doing now to prepare for 5G. Read More...

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Is martech on the verge of a DOOH boom?
Digital Transformation

Is martech on the verge of a DOOH boom?

7y Luke Richards

Is martech on the verge of a DOOH boom?

The digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...

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Adobe CMO Ann Lewnes: "Eight years ago, we moved 70% of our marketing budget to digital. People thought we were crazy."
Digital Marketing

Adobe CMO Ann Lewnes: "Eight years ago, we moved 70% of our marketing budge...

7y Kimberly Collins

Adobe CMO Ann Lewnes: "Eight years ago, we moved 7...

Adobe CMO speaking on their transformation to subscription-based products and experience first, building a culture of testing, and trends for the futu...

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Four takeaways for CMOs from Mobile World Congress 2019
Industry Developments

Four takeaways for CMOs from Mobile World Congress 2019

7y Mike Herrick

Four takeaways for CMOs from Mobile World Congress...

Nearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...

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The IoT 2019: Many "things" ahead, but here are four predictions
Emerging Technology

The IoT 2019: Many "things" ahead, but here are four predictions

7y Adam Fingerman

The IoT 2019: Many "things" ahead, but here are fo...

Bain & Company forecasts that the market for the Internet of Things will grow to about $520 billion by 2021. Here are four predictions for the IoT...

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5G: The next great media disruption
Media

5G: The next great media disruption

9y Luke Richards

5G: The next great media disruption

The advent of 5G has the potential to be massive for marketers. When it does hit, mobile download speeds are expected to average 100mbps, and latency ...

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When 5G and VR collide, it will change the face of marketing and advertising
Insights

When 5G and VR collide, it will change the face of marketing and advertisin...

9y Simon Spaull

When 5G and VR collide, it will change the face of...

There will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an eno...

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