Niche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups; the nexus of these communities i...
View articleMarketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data a...
View articleIf new ad formats impede a user's experience within a social network without adding value, your brand should have buffers in place to soften any backl...
View articleA new wave of microsites demonstrates the versatility of what has long been a conventional digital marketing device. Microsites can serve multiple pur...
View articleTwitter has added another feature to its TV advertising suite called "conversation targeting" - a way for brands to reach people who are having conver...
View articleAgencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image ...
View articleGiven the year Twitter's advertising platform has had, most folks are asking the question: What's next? Columnist John A. Lee shares his predictions f...
View articleAs the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robus...
View articleAs networks, publishers, and ad agencies compete for media dollars, one might think this a case of "us against them." Digital content can require a he...
View articleThe mobile ads operations community faces a number of challenges on a daily basis, not the least of which are disparities in counting ads between an a...
View articleNew research from Sticky finds that 77 percent of viewable ads are never seen. Read More...
View articleWe are on the brink of the Wearable Computing revolution and marketers should always be willing to look at any new thing with an interested eye. Read ...
View articlePortent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Read More...
View articleGains in global ad spend in the first half od 2013 are driven by online display advertising and growth in Asia-Pacific and Latin America, according to...
View articleTwitter advertisers now have access to an option allowing them to them to schedule paid advertisement tweets up to a year in advance. Read More...
View articleAdvertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door. Read More...
View articleDigital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...
View articleThe brand’s #StartHappy campaign includes a hub and videos, as well as a partnership with LinkedIn that will give away 25,000 pairs of underwear. Read...
View articleThe most recent IAB report reveals that internet ad revenues reached a new peak in the first six months of 2013. Read More...
View articleFraud in digital advertising runs rampant, yet few advertisers are able to combat it in a meaningful way. Dr. Augustine Fou shares steps advertisers c...
View articleMarketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Read ...
View articleSure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Read More...
View articleExamining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, sc...
View articleA lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event. Read More...
View articleSilicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad...
View articleThe insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- ...
View articleI decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing ...
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