Tweets of the Week: NASA, Amazon and ESPN Lead the Way
Social

Tweets of the Week: NASA, Amazon and ESPN Lead the Way

11y Yuyu Chen

Tweets of the Week: NASA, Amazon and ESPN Lead the...

This week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win ...

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How to Achieve Mind-Blowing Content Marketing ROI #CZLSF
Conference Coverage

How to Achieve Mind-Blowing Content Marketing ROI #CZLSF

11y Tetyana Miroshnichenko

How to Achieve Mind-Blowing Content Marketing ROI ...

Focusing on your blog and native advertising - and being more like KISS - are just a few tips Jason Miller, senior content marketing manager at Linked...

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Will Prime Day Become the Next Big Online Shopping Day?
Ecommerce

Will Prime Day Become the Next Big Online Shopping Day?

11y Mike O'Brien

Will Prime Day Become the Next Big Online Shopping...

At midnight, Amazon - and Walmart, in response - will start 24 hours of deals better than Black Friday. If it goes well, industry experts think Prime ...

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Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands
Marketing

Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands

11y Jennifer Wolfe

Top 5 Reasons Word Press Will Drive Microsites in ...

Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Read More...

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The End of the Independent Web Might Be Caused By Readers
Media

The End of the Independent Web Might Be Caused By Readers

11y Chris Crawfurd

The End of the Independent Web Might Be Caused By ...

While we've become accustomed to the Internet being free, advertising is the price we pay for that. As people grow tired of ads and install ad blocker...

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3 Secrets to Branded Mobile App Engagement
Media

3 Secrets to Branded Mobile App Engagement

11y Tessa Wegert

3 Secrets to Branded Mobile App Engagement

People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...

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The Moving Middle
Media

The Moving Middle

11y Larry Allen

The Moving Middle

As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher....

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Marketers Who Ignore Connected TV May Be Left in the Dust
Data insights

Marketers Who Ignore Connected TV May Be Left in the Dust

11y Emily Alford

Marketers Who Ignore Connected TV May Be Left in t...

Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided h...

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Millennials: The Shopping Cart Masters
B2C Email Marketing

Millennials: The Shopping Cart Masters

11y Jim Davidson

Millennials: The Shopping Cart Masters

Millennials may abandon their online shopping carts, but reminder emails should take the right tone - this demographic is far more likely to revisit t...

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The Importance of Immediacy
Asia

The Importance of Immediacy

11y Scott Heron

The Importance of Immediacy

There is a gap between consumer expectations of sales and service using digital channels, and a company’s ability to deliver. Read More...

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Commerce, Commerce, Anywhere, Anytime
Asia

Commerce, Commerce, Anywhere, Anytime

11y Ohad Hecht

Commerce, Commerce, Anywhere, Anytime

In today's digital age, how can marketers better generate consumer demand during the path to purchase? Read More...

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What Social Search and New Domain Extensions Could Mean for Start-Ups
Paid Search

What Social Search and New Domain Extensions Could Mean for Start-Ups

11y Jennifer Wolfe

What Social Search and New Domain Extensions Could...

Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and s...

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Amazon to Improve Shipping Efficiency With Uber-Like App
Media

Amazon to Improve Shipping Efficiency With Uber-Like App

11y Yuyu Chen

Amazon to Improve Shipping Efficiency With Uber-Li...

The e-commerce giant is reportedly working on a mobile app called “On My Way” to speed up delivery. Read More...

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YouTube Moves Back Into Gaming With Twitch Replica
Marketing

YouTube Moves Back Into Gaming With Twitch Replica

11y Yuyu Chen

YouTube Moves Back Into Gaming With Twitch Replica

YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Read More...

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Tweets of the Week: #CallMeCaitlyn and Dunkin' Donuts Were Pretty Sweet on Social
Social

Tweets of the Week: #CallMeCaitlyn and Dunkin' Donuts Were Pretty Sweet on ...

11y Yuyu Chen

Tweets of the Week: #CallMeCaitlyn and Dunkin' Don...

This week, Twitter set a new record and also celebrated #NationalDonutDay, #WorldEnvironmentDay and #NationalRunningDay. Read More...

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The Gravitational Pull of Leadership
Marketing

The Gravitational Pull of Leadership

11y Chris Copeland

The Gravitational Pull of Leadership

When companies like Apple and Amazon experience outrageous success and reshape an industry, it's often because of the visionary leadership of those pe...

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Internet of Things Spending to Reach 1.7 Trillion by 2020
Ad Industry Metrics

Internet of Things Spending to Reach 1.7 Trillion by 2020

11y Yuyu Chen

Internet of Things Spending to Reach 1.7 Trillion ...

The Internet of Things market is estimated to reach 1.7 trillion globally by 2020, according to a new study by International Data Corporation. Read Mo...

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Digital Marketing People on the Move: May 2015 Roundup
Marketing

Digital Marketing People on the Move: May 2015 Roundup

11y Yuyu Chen

Digital Marketing People on the Move: May 2015 Rou...

This is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Read More...

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The Battle for the Living Room Begins
Media

The Battle for the Living Room Begins

11y Larry Allen

The Battle for the Living Room Begins

Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...

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What Challenges Do Agencies Face in 2015?
Agency Spotlight

What Challenges Do Agencies Face in 2015?

11y Mike O'Brien

What Challenges Do Agencies Face in 2015?

According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Read More...

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Tweets of Week: Memorial Day, Burgers, and Biscuits
Social

Tweets of Week: Memorial Day, Burgers, and Biscuits

11y Emily Alford

Tweets of Week: Memorial Day, Burgers, and Biscuit...

This week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay. Read Mor...

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Apple Is The World's Most Valuable Brand [Study]
Analytics

Apple Is The World's Most Valuable Brand [Study]

11y Mike O'Brien

Apple Is The World's Most Valuable Brand [Study]

Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...

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Facebook's "Yelp Alternative" Blurs Lines Between Social and Search
Local

Facebook's "Yelp Alternative" Blurs Lines Between Social and Search

11y Emily Alford

Facebook's "Yelp Alternative" Blurs Lines Between ...

Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to r...

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Amazon Extends One-Hour Prime Delivery to Local Businesses
Ecommerce

Amazon Extends One-Hour Prime Delivery to Local Businesses

11y Mike O'Brien

Amazon Extends One-Hour Prime Delivery to Local Bu...

Starting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in...

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Top Five Reasons Why Dot Brands Will Have a Data Edge
Data insights

Top Five Reasons Why Dot Brands Will Have a Data Edge

11y Jennifer Wolfe

Top Five Reasons Why Dot Brands Will Have a Data E...

Applying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer da...

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Google to Add Buy Buttons in Sponsored Mobile Search Results
Paid Search

Google to Add Buy Buttons in Sponsored Mobile Search Results

11y Yuyu Chen

Google to Add Buy Buttons in Sponsored Mobile Sear...

Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? Read More...

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Mobile Is Not The Next Big Thing - It's Already the Big Thing
Media

Mobile Is Not The Next Big Thing - It's Already the Big Thing

11y Bryan Eisenberg

Mobile Is Not The Next Big Thing - It's Already th...

As mobile web and apps become increasingly more sophisticated, customers will quickly lose patience with non-optimized experiences. Read More...

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