We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean r...
View articleApple has acquired Twitter analytics company Topsy in their second acquisition in as many weeks. The WSJ reports the deal was worth $200 million. Read...
View articleThe data coming in to your Google Analytics account provides valuable information related to how the different keywords you target are performing. Wit...
View articleThe human brain hasn't changed for more than 100,000 years, yet its exposure to information is growing at an unprecedented rate. How can marketers get...
View articleThe growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. ...
View articleThere's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptiv...
View articleMarketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Read More...
View articleAd agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by...
View articleSegments based on referring links often show consistency in behaviors that enable web analysts to make small updates to navigation and content which h...
View articleWhich do you think will survive and which would you rather be a part of? Read More...
View articleData pollution is on the rise, as tag management systems gain importance and technology evolves. Columnist Robert Miller offers remedies to help marke...
View articleAverage-based metrics to measure digital marketing effectiveness or understand consumer behavior simply aren't good enough. Columnist Neil Mason expla...
View articleWhether you market to business buyers or consumers, you will constantly need to prove that you deserve a place in your subscribers' inbox. Even someon...
View articleWhen Steve Patitpas, general manager of Microsoft.com, shares advice on how to engage and win the support of higher-ups in an organization, marketers ...
View articleViacom Entertainment Group's Shari Cleary talks social analytics and engagement in a fire-side chat with Pelin Thorogood at the recent Pivotcon event ...
View articleGoogle's Adam Singer shares three tools every marketer should use to discover and analyze macro insights. Learn more about Google Databoard, Trends an...
View articleEveryone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Read More...
View articleMulti-channel analytics technology is outpacing the customers' ability to comprehend and utilize. Columnist Andrew Edwards explains. Read More...
View articleIf the current IT technology vendors and convergence architects can't deliver the converged technology stacks and processes needed to smelt all of thi...
View articleDigital marketers share what they love about analytics and the industry in general, with columnist Jim Sterne. Read More...
View articleThe market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when the...
View articleSo you have a video on your landing page... is it helping your customers along the path to purchase, or causing distraction? Read More...
View articleRobert Miller shares four simple steps for analysts who find clients resistant to taking action on reporting recommendations. Read More...
View articleThe silos at work in academia have been a serious stumbling block for businesses; US universities are not adequately training students to meet the nee...
View articleGovernance is critical in managing the masses of data available in online business, yet many admit their organization still lacks a data governance po...
View articleMarketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business. Read More...
View articleAltering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a...
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