The brand’s Pink Nation app, which is available for iPad, iPhone, and Android devices, is in the middle of a spring break takeover that includes a sca...
View articleThe functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates ...
View articleBeats Music is a new entry into the growing marketplace of mobile music streaming services -- how does it stack up against the competition? Read More...
View articleThis Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adap...
View articleThe clothing retailer will roll out ShopBeacon in 100 of its "top-performing" locations to "provide [its] customers with the best mobile shopping expe...
View articleAs sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Read Mor...
View articleThe future looks bright for the marketers who will enjoy a more holistic view across channels and greater ability to take action, thanks to beacon tec...
View articleHow a question-answer service with photographs could serve a brand’s marketing objective is a query that Jelly and its users will answer as the platfo...
View articleApple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without...
View articleTwitter co-founder, Biz Stone, launches a social search app called Jelly on iOS and android. Read More...
View articleBump, an information-sharing app, and photo sharing app Flock, will cease to exist January 31st, though they may live on within other Google products....
View article2014 is shaping up to be a busy year for Post’s Fruity and Cocoa Pebbles cereals. With a friendly competition brewing, a microsite launches January 6....
View articleThe app has been used by over 1.4 million fans since its debut on June 26. Read More...
View articleThe fast food chain is expanding its app offering with a coupon app available in about 1000 of its 34,500 locations. Read More...
View articleLouis Vuitton is using Aesop’s legendary golden goose to demo its 2013 holiday offerings in an interactive game. Read More...
View articleColumnist Rand Schulman shares new insights that in mobile and marketing possibilities, gleaned from his visit to Dreamforce and other recent announce...
View articleMacy's has integrated visual recognition technology into its Star Gifts app. Read More...
View articleIn-app purchases are leading the way in the contextual monetization revolution simply because they're easier to produce at scale, yet native advertisi...
View articleStylewhile is an iPad app that, for now, allows Saks shoppers to virtually try on designer clothes before purchase. Read More...
View articleAs TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much t...
View articleAdobe is showing off enhancements to its Analytics offering, with the aim of letting marketers respond more quickly to data insights. Read More...
View articleHome shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a di...
View articleThe app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Read More...
View articleStella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating...
View articleConsider these drawbacks in mobile apps and why HTML5 will prevail. Read More...
View articleGoogle's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to t...
View articleIf the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view off...
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